A Note About Typography and Typos

By Alvalyn Lundgren 4 years agoNo Comments

I’m a big fan of elegant typography: Well-chosen fonts that fit the message of the design that are handled with finesse by the designer.

It can happen that a typo escapes the proof-reader’s scrutiny and lands front and center in the published design. The problem with typos is that they de-value even the best of designs, and make the client (and the designer) look bad. Typos occur most often in body copy, but sometimes show up in headlines. They come in 3 forms: spelling, punctuation and grammatical.

Since I recently needed to correct someone on the proper use of its and it’s, I was pleased to see a light-hearted info graphic address grammatical correction over on Copyblogger. The design, shown below, identifies misuse, explains the correct use and provides an example. This is a great case of graphic design being implemented to inform and correct in a way that’s friendly, immediate and easy to understand.

15 Grammar Goofs That Make You Look Silly
Like this infographic? Get more copywriting tips from Copyblogger.

Categories:
  graphic designtypography
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About

 Alvalyn Lundgren

  (208 articles)

Alvalyn Lundgren is the visual evangelist (illustrator and designer) at Alvalyn Creative, an independent creative practice near Thousand Oaks, California. She has over 35 years experience creating visual branding, books, publications, web sites and illustrations for a wide range of clients. She is the creator of Freelance Road Trip — online business course for creative freelancers, and TwoFingersandaThumb — online design and drawing courses. Contact her for your visual branding, graphic and web design needs. Join her on Twitter, Facebook, Instagram, and subscribe to her free monthly newsletter.

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