A Value-Added Proposition

by Alvalyn Lundgren

in aesthetics,design

No client will ask for “something pretty”. They’ll ask you to solve a problem. They’ll ask for a logo or a web site – something that does something. The element of beauty is assumed.

So, solve the problem and also make it pretty; it is possible to accomplish both at the same time.

The beauty you instill will give the design greater value.

Tagged as: , , ,

{ 0 comments }

How To Draw A Bear

Read the full article

Here’s a tutorial (in speed sketch mode) for my drawing class showing how to draw a bear from photographic reference (which is probably the safest way to draw a bear). I begin with a light, gestural blocking of basic shapes and develop it from there. Note how I reposition the pencil so that I can [...]

idea thought bubble thumbnail

The Great Idea Viability Test

Read the full article

Some ideas look really good in your head but when you get them down on paper and begin to develop a strategy, the flaws become apparent.

Imagine Author Is Featured at Continuum Event

Read the full article

I’m currently reading the book, Imagine by Jonah Lehrer. It’s trigging a great deal of thoughtful contemplation as I consider how creativity works and where it exists. So when I received this invitation from the design firm, Continuum, I wanted to share it. Continuum’s creative development for Procter & Gamble’s Swiffer is the opening scenario [...]

The Ink Sniffer

Read the full article

I have always loved books. As an ardent reader, part of the experience I always enjoy is the way a book feels, smells and sounds. I have a library of traditional books and am building a library of e-books, which brings a different experience to reading. So when I came across this TED Talk by [...]

Thumbnail image for How Much Will It Cost?

How Much Will It Cost?

Read the full article

All too often a business or organization seeks a designer to execute an untested, unrefined idea as quickly and cheaply as possible. A business that’s design-oriented will not regard design as an afterthought but as the basis for its marketing communications and brand awareness.

A Note About Typography and Typos

Read the full article

It can happen that a typo escapes the proof-reader’s scrutiny and lands front and center in the published design. The problem with typos is that they de-value even the best of typographic design.

Thumbnail image for Designing Significance

Designing Significance

Read the full article

To be meaningful, design needs to connect on five successive levels of significance…

← Previous Entries