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Once you have made the investment in the creation of a company identity – a logo – how should you utilize that to build a customer base? The impact of that graphic asset on your company’s growth depends on how you manage it. Hopefully, you’ve worked with your designer to map out a strategy. If [...]
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If brand is a person’s perception of a product, service, experience or organization, then the best branded branch of the United States military would have to be the Marine Corps - hands down. Each branch of the armed forces has its distinct graphic identity, and within each branch there are insignia that [...]
