From the monthly archives:

December 2008

Graphic Defined

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A student asked me why it’s called graphic design. “Is it because of the use of graphs and grids?” No. The word graphic is derived from an old Greek word, graphikos, which meant writing or drawing. So graphic design is that discipline among all the design pursuits that deals with information presented in written and picture [...]

Peace In The Midst

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Wishing you peace in the midst of it all. ©2008 Alvalyn Lundgren. All rights reserved. My holiday greeting this year was created in response to the upheaval of many of our trusted systems, both domestically and internationally. We live in perilous, uncertain times and have much to be worried and anxious about. We don’t know [...]

Aesthetics: In Support of Style

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Aesthetics and style are not the same, despite opinions that claim otherwise. It’s popular to think that both aesthetics and style are subjective concerns, yet one is objective. Style sits on top of aesthetics. Aesthetics support style, as the foundation and framework of a house are established before sheetrock is hung and paint is rolled [...]