Comments on: Brand: Character and Reputation http://alvalyn.com/design-and-conquer/brand-character-and-reputation/ Verbal sketches and visual notes by Alvalyn Lundgren Tue, 17 Apr 2012 23:11:08 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Patrick Byers http://alvalyn.com/design-and-conquer/brand-character-and-reputation/comment-page-1/#comment-17 Patrick Byers Thu, 29 May 2008 23:00:59 +0000 http://alvalyncreative.wordpress.com/?p=55#comment-17 This is so true, and it isn't discussed often enough. I believe we (marketers, designers, people charged with helping clients grow their companies) have a difficult time bringing this up for fear that they might think we're trying to deflect possible criticism if a campaign doesn't deliver. As responsible marketers, we try to evaluate all our client's contact points. But the fact remains, the prettiest logo or slickest website won't solve customer service, shipping or billing issues. It's a fine line, isn't it? Patrick Byers The Responsible Marketing Blog http://responsiblemarketing.com This is so true, and it isn’t discussed often enough.

I believe we (marketers, designers, people charged with helping clients grow their companies) have a difficult time bringing this up for fear that they might think we’re trying to deflect possible criticism if a campaign doesn’t deliver.

As responsible marketers, we try to evaluate all our client’s contact points. But the fact remains, the prettiest logo or slickest website won’t solve customer service, shipping or billing issues.

It’s a fine line, isn’t it?

Patrick Byers
The Responsible Marketing Blog
http://responsiblemarketing.com

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