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branding

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Designing Significance

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To be meaningful, design needs to connect on five successive levels of significance…

The Why Behind The What

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A recent post about goal achievement by Michael Hyatt  prompted me to consider why people go into business, launch services and products and subsequently ask me to develop graphic assets, web sites and branding. I’ve observed that successful enterprises are in it for their customers and not themselves. What they receive in return – income, [...]

Loving It: Seduction, Satisfaction and Graphic Culture

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To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

Creating Lovability

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How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re not passionate about it, how can you engender passion in another? Know your market. Markets are made up of people, not statistics. Spend time with your market before you offer [...]

The Obama Logo: Iconography, Ideas and Politics

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This is an excellent discussion of the power and influence of visual imagery – design and illustration – to change ways of thinking, morals and systems for good or for bad. No matter what your persuasion, you need to understand what’s going on. As you view this, consider how you’ve been influenced. Video from PJTV, [...]

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