From the category archives:

branding

Loving It: Seduction, Satisfaction and Graphic Culture

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To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

Creating Lovability

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How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re not passionate about it, how can you engender passion in another? Know your market. Markets are made up of people, not statistics. Spend time with your market before you offer [...]

The Obama Logo: Iconography, Ideas and Politics

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This is an excellent discussion of the power and influence of visual imagery – design and illustration – to change ways of thinking, morals and systems for good or for bad. No matter what your persuasion, you need to understand what’s going on. As you view this, consider how you’ve been influenced. Video from PJTV, [...]

Color Trends: Orange Is the New Pink

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On the evening before during the meeting of a creative team I’m leading, one team member made the statement that orange is a hideous color and no one likes it, so therefore it would not be appropriate used in the particular identity program we were discussing. Having observed varieties of orange in common used, I [...]

True Lies

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Those who track and analyze cultural trends generally agree that our culture has become design-driven. It’s no longer based on business or technology but on design. We consumers generally assess the value of a product or idea based on post-modern criteria: its design, its visual appeal, how we experience it, how we feel about it. [...]

Design Priority Is Another Casualty in the Banking Industry

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  Washington Mutual understood the important of design in reaching out to its customer base. We won’t see these kind of graphics in a Chase branch office. I went into my WaMu branch this afternoon to make a deposit and found that all was business as usual. As I stood in the surprisingly short teller [...]

Brand: Character and Reputation

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The June 2008 Fast Company cover story describes how Microsoft plans to lay Apple down through the creative strategies of Alex Bogusky (Crispin Porter + Bogusky) who sort of resembles the “Hi, I’m a Mac” guy in Apple’s commercial spots. One point the author, Danielle Sacks, makes is that Apple has effectively re-branded Microsoft. That [...]

Being Remarkable

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My friend, Mary, was recently in a community theatre production of The Mikado. She was asked to write a bio for the printed program. This being her first role ever, she had little to say about herself that related. So in the 250-word blurb, she “humorized” on the concept of a bio, sidestepping the usual [...]

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