From the category archives:

business

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The Great Idea Viability Test

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Some ideas look really good in your head but when you get them down on paper and begin to develop a strategy, the flaws become apparent.

Imagine Author Is Featured at Continuum Event

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I’m currently reading the book, Imagine by Jonah Lehrer. It’s trigging a great deal of thoughtful contemplation as I consider how creativity works and where it exists. So when I received this invitation from the design firm, Continuum, I wanted to share it. Continuum’s creative development for Procter & Gamble’s Swiffer is the opening scenario [...]

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How Much Will It Cost?

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All too often a business or organization seeks a designer to execute an untested, unrefined idea as quickly and cheaply as possible. A business that’s design-oriented will not regard design as an afterthought but as the basis for its marketing communications and brand awareness.

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Job Listings and Special Considerations

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If a hiring firm wants to give special consideration to candidates from a specific school, that’s its right. But then it should carry on its notification processes within the sphere of that school’s alumni and career counseling office

When It’s Time To Let Go

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Being effective involves doing the right thing at the right time in the right place.

Loving It: Seduction, Satisfaction and Graphic Culture

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To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

The Internship Epidemic

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It is the responsibility of design professionals, teachers and school administrators to value the next generation of designers so that the profession is respected, appreciated and thrives. Unpaid internships won’t accomplish that.

Don’t Design For The Client

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Design for the audience and not the client.

Elements of a Real Designer

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I teach a course at UCLA Extension called Elements of Design. It deals with the stuff design is made of. Things like balance, gestalt theory, proportion, value, color, structure and composition all go into the mix of what design is all about. Students who complete the course come away with the understanding that design is [...]

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