Once you have made the investment in the creation of a company identity – a logo – how should you utilize that to build a customer base? The impact of that graphic asset on your company’s growth depends on how you manage it. Hopefully, you’ve worked with your designer to map out a strategy. If [...]
Since I established my design studio over thirteen years ago, I have worked with clients large and small, designed for sole proprietors and for publicly-held corporations, solo entrepreneurs and organizations comprised of committees and boards. My work has even won some awards. Most of my work comes through referral from clients and colleagues, some from [...]
