From the category archives:

color

Choosing Color

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Pantone has released its Fashion Color Report for Spring 2011 in which the rising trend is in contrasting color schemes. Those who follow color know that the trends generally appear first in the fashion industry and then seep from there into other design and manufacturing areas. Knowing what’s trending is helpful, but should not be [...]

A Before and After Case Study

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I was asked by a client to re-design a print ad laid out by someone else. The original layout (above, left) was cluttered and confused. The ad, for an author’s book signing events in upscale communities in Los Angeles County, was going to appear in a local cultural magazine. What was needed was a visual [...]

Leaves In My Gutter

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It’s an odd place to find beauty. Gutters are usually the conduits of unwanted odds and ends. They can become pretty nasty. But once in awhile a treasure is found there. In this case the treasure consists of colors and textures expressed through leaves, asphalt, concrete and mildew.

Color Trends: Orange Is the New Pink

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On the evening before during the meeting of a creative team I’m leading, one team member made the statement that orange is a hideous color and no one likes it, so therefore it would not be appropriate used in the particular identity program we were discussing. Having observed varieties of orange in common used, I [...]