From the category archives:

critique

Email Scam Targets Web Designers

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It appears that scammers are targeting freelance web designers. Here’s the scenario: I received an inquiry via email regarding web site design services. The sender claimed to be located in London and was opening a small business. He (gender is assumed) asked the cost of designing a simple 2-page web site and included a link [...]

A Before and After Case Study

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I was asked by a client to re-design a print ad laid out by someone else. The original layout (above, left) was cluttered and confused. The ad, for an author’s book signing events in upscale communities in Los Angeles County, was going to appear in a local cultural magazine. What was needed was a visual [...]

Paul Rand and Coldplay

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Coldplay’s web site created this year, bears a remarkable resemblance to a book cover design by Paul Rand a few decades ago. The comparison cannot be missed. Compare the Coldplay web page screen capture: to Paul Rand’s assertive design: Comparing is to focus on what is similar. Contrasting is to focus on what is not. [...]