From the category archives:

graphic design

Loving It: Seduction, Satisfaction and Graphic Culture

To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

Breathing Room: The Role of the Space In Between

Read the full article

Empty space in a design is useful. Think of it in this way: If there was a room in your home where every inch of space was taken up by a piece of furniture, you would be unable to navigate through or use the room. Empty space between furniture is required for the room to [...]

The Internship Epidemic

Read the full article

It is the responsibility of design professionals, teachers and school administrators to value the next generation of designers so that the profession is respected, appreciated and thrives. Unpaid internships won’t accomplish that.

Drawing The Line Between Art and Design

Read the full article

Where an artist can begin with a blank canvas and pursue a serendipitous route to an end result, a designer begins with a set of criterion and remains within set boundaries from concept through completion.

Don’t Design For The Client

Read the full article

Design for the audience and not the client.

From the Client’s Point of View

Read the full article

From the client’s point of view, there are two crucial criteria in deciding what designer is awarded the project: 1. Does the creative understand what’s needed? 2. Is the creative capable of delivering? Understanding What’s Needed Defining the problem accurately is necessary to solving it. If a designer can do that, he in essence has [...]

Choosing Color

Read the full article

Pantone has released its Fashion Color Report for Spring 2011 in which the rising trend is in contrasting color schemes. Those who follow color know that the trends generally appear first in the fashion industry and then seep from there into other design and manufacturing areas. Knowing what’s trending is helpful, but should not be [...]

A Before and After Case Study

Read the full article

I was asked by a client to re-design a print ad laid out by someone else. The original layout (above, left) was cluttered and confused. The ad, for an author’s book signing events in upscale communities in Los Angeles County, was going to appear in a local cultural magazine. What was needed was a visual [...]

Design As Your Ambassador

Read the full article

Graphic design represents ideas and values. A design is not in itself the idea, but the expression of it. Design points to something greater than itself. In most cases design serves as an ambassador, not as the self-expression of the designer, but as the expression of a business or organization to its audience. The value [...]

Freelancing: In Getting New Work, Relationship Counts More Than Ever

Read the full article

Businesses have a choice when seeking creative services: They can go the cheap route and buy a logo through a crowdsource/contest site where they’ll select the lowest bidder, or they can commission a designer for a custom, targeted design. This creates a dilemma for legitimate freelancers. Competition for freelance design work is not only increasing, [...]

← Previous Entries