From the category archives:

graphic design

The Ink Sniffer

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I have always loved books. As an ardent reader, part of the experience I always enjoy is the way a book feels, smells and sounds. I have a library of traditional books and am building a library of e-books, which brings a different experience to reading. So when I came across this TED Talk by [...]

A Note About Typography and Typos

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It can happen that a typo escapes the proof-reader’s scrutiny and lands front and center in the published design. The problem with typos is that they de-value even the best of typographic design.

Loving It: Seduction, Satisfaction and Graphic Culture

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To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

Breathing Room: The Role of the Space In Between

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Empty space in a design is useful. Think of it in this way: If there was a room in your home where every inch of space was taken up by a piece of furniture, you would be unable to navigate through or use the room. Empty space between furniture is required for the room to [...]

The Internship Epidemic

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It is the responsibility of design professionals, teachers and school administrators to value the next generation of designers so that the profession is respected, appreciated and thrives. Unpaid internships won’t accomplish that.

Drawing The Line Between Art and Design

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Where an artist can begin with a blank canvas and pursue a serendipitous route to an end result, a designer begins with a set of criterion and remains within set boundaries from concept through completion.

Don’t Design For The Client

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Design for the audience and not the client.

From the Client’s Point of View

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From the client’s point of view, there are two crucial criteria in deciding what designer is awarded the project: 1. Does the creative understand what’s needed? 2. Is the creative capable of delivering? Understanding What’s Needed Defining the problem accurately is necessary to solving it. If a designer can do that, he in essence has [...]

Choosing Color

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Pantone has released its Fashion Color Report for Spring 2011 in which the rising trend is in contrasting color schemes. Those who follow color know that the trends generally appear first in the fashion industry and then seep from there into other design and manufacturing areas. Knowing what’s trending is helpful, but should not be [...]

A Before and After Case Study

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I was asked by a client to re-design a print ad laid out by someone else. The original layout (above, left) was cluttered and confused. The ad, for an author’s book signing events in upscale communities in Los Angeles County, was going to appear in a local cultural magazine. What was needed was a visual [...]

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