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marketing

Fairey and Fair Use

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Shepherd Fairey, the designer of the Hope and Change iconography which helped Barack Obama become elected last November, is being taken to task for his use of a photo of Obama owned by Associated Press. This has brought issues of copyright, ownership and fair use to the forefront of our news media, and is significant [...]

Brand: Character and Reputation

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The June 2008 Fast Company cover story describes how Microsoft plans to lay Apple down through the creative strategies of Alex Bogusky (Crispin Porter + Bogusky) who sort of resembles the “Hi, I’m a Mac” guy in Apple’s commercial spots. One point the author, Danielle Sacks, makes is that Apple has effectively re-branded Microsoft. That [...]

My Priceless Impromptu Focus Group

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                            I am currently designing a new print promotion series for myself. As happens occasionally when developing self-promotion pieces, I was lacking some confidence that what I wanted to say was coming across well. To obtain some honest objectivity, I put together [...]

Being Remarkable

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My friend, Mary, was recently in a community theatre production of The Mikado. She was asked to write a bio for the printed program. This being her first role ever, she had little to say about herself that related. So in the 250-word blurb, she “humorized” on the concept of a bio, sidestepping the usual [...]

Is This Inexperienced “Designer” Being Exploited?

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This afternoon I was listening to a radio talk show in which the host was interviewing business majors from a local college. One of the students expressed an interest in pursuing graphic design upon graduating next spring. She liked the idea of designing web sites, although it was fairly obvious in listening to her speak [...]

First Response for VNY Student Journal Design

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Initial reaction to my design for the 2007 edition of the New Journal of Student Research Abstracts: “Spectacular!.” This came from Dr. Steven B. Oppenheimer, CSUN biology professor, who originally conceived of the Journal in the mid-1990s. The Journal is published by Van Nuys Airport (City of Los Angeles Department of Airports) and is sponsored [...]

What is it?

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In checking in to blogdom today, I found a lot of scuttle about the just-launched brand for the London 2012 Olympic games. Although developed by a highly-qualified firm, its debut is causing a lot of reaction—mostly negative. People are not liking it, evidently. So I checked it out. Well, my first reaction was, “What is [...]

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