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marketing

First Response for VNY Student Journal Design

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Initial reaction to my design for the 2007 edition of the New Journal of Student Research Abstracts: “Spectacular!.” This came from Dr. Steven B. Oppenheimer, CSUN biology professor, who originally conceived of the Journal in the mid-1990s. The Journal is published by Van Nuys Airport (City of Los Angeles Department of Airports) and is sponsored [...]

What is it?

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In checking in to blogdom today, I found a lot of scuttle about the just-launched brand for the London 2012 Olympic games. Although developed by a highly-qualified firm, its debut is causing a lot of reaction—mostly negative. People are not liking it, evidently. So I checked it out. Well, my first reaction was, “What is [...]

An Experience

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Design is not only something seen but something experienced. Here I am not referring to the experience of the client with the designer but the experience of the client’s customers with the design itself. Whether it’s in graphic design, retail design, industrial design or fashion, the designer’s challenge is to create meaningful experiences for the [...]

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