From the category archives:

success

One Dozen Rules For Your Freelance Design Practice

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Setting and maintaining boundaries will help you avoid relationships and circumstances that are potentially harmful.

Loving It: Seduction, Satisfaction and Graphic Culture

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To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

Design and Degree of Difficulty

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Setting up for a critique session in one of my classes at UCLA Extension. Being a designer is perceived by many as a fun job. Designers get to work with colors, shapes and amazing computer programs and be creative for a living. The design field is a natural choice for creative people. Students often enter [...]

Freelancing: In Getting New Work, Relationship Counts More Than Ever

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Businesses have a choice when seeking creative services: They can go the cheap route and buy a logo through a crowdsource/contest site where they’ll select the lowest bidder, or they can commission a designer for a custom, targeted design. This creates a dilemma for legitimate freelancers. Competition for freelance design work is not only increasing, [...]

The Importance Of The Big Picture

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I am currently working with a playwright to develop graphics to promote his inaugural work. We have had several discussions about the origins of the work – how he came to write it and its importance to him and and to the audiences that see it. We’ve discussed the message it communications and the manner [...]

Process and Outcome

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The strength of a designer lies as much in his process as in the outcome. The process – the totality of time, effort and attempt at solving the given design problem – demonstrates the care he is willing to take and the depth he is willing to go on behalf of the client. Behind the [...]

Critique and Criticism

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No one likes to be critiqued, but everyone is a critic. As a design practitioner and teacher of design, I am involved continually in the analysis and evaluation of design. I critique my students’ work in the classroom and I critique my own work in the studio. My clients critique my work. I critique the [...]

Being Successful

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Over on Zale Tabakman’s blog, Success Through Balance, my response to one of his questions asked on LinkedIn is featured. The question and responses describe how an intangible element – faith – figures in to one’s success in business and life.  Read his post here. Thank you, Zale!