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I was asked by a client to re-design a print ad laid out by someone else. The original layout (above, left) was cluttered and confused. The ad, for an author’s book signing events in upscale communities in Los Angeles County, was going to appear in a local cultural magazine. What was needed was a visual [...]
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Once you have made the investment in the creation of a company identity – a logo – how should you utilize that to build a customer base? The impact of that graphic asset on your company’s growth depends on how you manage it. Hopefully, you’ve worked with your designer to map out a strategy. If [...]
