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From the client’s point of view, there are two crucial criteria in deciding what designer is awarded the project: 1. Does the creative understand what’s needed? 2. Is the creative capable of delivering? Understanding What’s Needed Defining the problem accurately is necessary to solving it. If a designer can do that, he in essence has [...]
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Setting up for a critique session in one of my classes at UCLA Extension. Being a designer is perceived by many as a fun job. Designers get to work with colors, shapes and amazing computer programs and be creative for a living. The design field is a natural choice for creative people. Students often enter [...]