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Washington Mutual understood the important of design in reaching out to its customer base. We won’t see these kind of graphics in a Chase branch office. I went into my WaMu branch this afternoon to make a deposit and found that all was business as usual. As I stood in the surprisingly short teller [...]
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The June 2008 Fast Company cover story describes how Microsoft plans to lay Apple down through the creative strategies of Alex Bogusky (Crispin Porter + Bogusky) who sort of resembles the “Hi, I’m a Mac” guy in Apple’s commercial spots. One point the author, Danielle Sacks, makes is that Apple has effectively re-branded Microsoft. That [...]
