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business

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How Much Will It Cost?

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All too often a business or organization seeks a designer to execute an untested, unrefined idea as quickly and cheaply as possible. A business that’s design-oriented will not regard design as an afterthought but as the basis for its marketing communications and brand awareness.

The Why Behind The What

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A recent post about goal achievement by Michael Hyatt  prompted me to consider why people go into business, launch services and products and subsequently ask me to develop graphic assets, web sites and branding. I’ve observed that successful enterprises are in it for their customers and not themselves. What they receive in return – income, [...]

Does Good Design Matter?

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Does it matter if a design is good or not? Before we can deal with that question let’s ask a more basic one: What makes a design good? To answer that question, we should first begin with what good means. Without a definition, it’s unlikely that any design can be considered good or not, since [...]

When It’s Time To Let Go

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Being effective involves doing the right thing at the right time in the right place.

One Dozen Rules For Your Freelance Design Practice

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Setting and maintaining boundaries will help you avoid relationships and circumstances that are potentially harmful.

Loving It: Seduction, Satisfaction and Graphic Culture

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To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

The Internship Epidemic

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It is the responsibility of design professionals, teachers and school administrators to value the next generation of designers so that the profession is respected, appreciated and thrives. Unpaid internships won’t accomplish that.

Email Scam Targets Web Designers

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It appears that scammers are targeting freelance web designers. Here’s the scenario: I received an inquiry via email regarding web site design services. The sender claimed to be located in London and was opening a small business. He (gender is assumed) asked the cost of designing a simple 2-page web site and included a link [...]

Creating Lovability

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How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re not passionate about it, how can you engender passion in another? Know your market. Markets are made up of people, not statistics. Spend time with your market before you offer [...]

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