Posts tagged as:

clients

When It’s Time To Let Go

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Being effective involves doing the right thing at the right time in the right place.

The Need For Selflessness

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If we approach a design solution as an opportunity for self-expression, we’ll miss the point and risk not solving the problem.

One Dozen Rules For Your Freelance Design Practice

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Setting and maintaining boundaries will help you avoid relationships and circumstances that are potentially harmful.

From the Client’s Point of View

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From the client’s point of view, there are two crucial criteria in deciding what designer is awarded the project: 1. Does the creative understand what’s needed? 2. Is the creative capable of delivering? Understanding What’s Needed Defining the problem accurately is necessary to solving it. If a designer can do that, he in essence has [...]

Creating Lovability

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How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re not passionate about it, how can you engender passion in another? Know your market. Markets are made up of people, not statistics. Spend time with your market before you offer [...]

Freelancing: In Getting New Work, Relationship Counts More Than Ever

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Businesses have a choice when seeking creative services: They can go the cheap route and buy a logo through a crowdsource/contest site where they’ll select the lowest bidder, or they can commission a designer for a custom, targeted design. This creates a dilemma for legitimate freelancers. Competition for freelance design work is not only increasing, [...]

Process and Outcome

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The strength of a designer lies as much in his process as in the outcome. The process – the totality of time, effort and attempt at solving the given design problem – demonstrates the care he is willing to take and the depth he is willing to go on behalf of the client. Behind the [...]

Creative Services Are Worth Paying Full Price

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For almost every other professional service, from auto maintenance to medical care, a buyer will pay the full fees asked for when services are rendered, without dickering, discounting, arguing or otherwise undervaluing the work. But more than a few of us designers and illustrators will often find ourselves asked to discount our creative rates, as [...]

I Didn’t Get The Job

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Not every prospect will make a good client and not every project is worth the effort. How a client presents himself or herself in the initial meeting is usually a good indication of how the working relationship will go. It is wise to think twice before pursuing or accepting a client when red flags appear [...]

Why You Can’t Be My Client

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Since I established my design studio over thirteen years ago, I have worked with clients large and small, designed for sole proprietors and for publicly-held corporations, solo entrepreneurs and organizations comprised of committees and boards. My work has even won some awards. Most of my work comes through referral from clients and colleagues, some from [...]