Posts tagged as:

clients

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How Much Will It Cost?

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All too often a business or organization seeks a designer to execute an untested, unrefined idea as quickly and cheaply as possible. A business that’s design-oriented will not regard design as an afterthought but as the basis for its marketing communications and brand awareness.

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Designing Significance

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To be meaningful, design needs to connect on five successive levels of significance…

The Why Behind The What

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A recent post about goal achievement by Michael Hyatt  prompted me to consider why people go into business, launch services and products and subsequently ask me to develop graphic assets, web sites and branding. I’ve observed that successful enterprises are in it for their customers and not themselves. What they receive in return – income, [...]

When It’s Time To Let Go

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Being effective involves doing the right thing at the right time in the right place.

The Need For Selflessness

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If we approach a design solution as an opportunity for self-expression, we’ll miss the point and risk not solving the problem.

One Dozen Rules For Your Freelance Design Practice

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Setting and maintaining boundaries will help you avoid relationships and circumstances that are potentially harmful.

From the Client’s Point of View

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From the client’s point of view, there are two crucial criteria in deciding what designer is awarded the project: 1. Does the creative understand what’s needed? 2. Is the creative capable of delivering? Understanding What’s Needed Defining the problem accurately is necessary to solving it. If a designer can do that, he in essence has [...]

Creating Lovability

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How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re not passionate about it, how can you engender passion in another? Know your market. Markets are made up of people, not statistics. Spend time with your market before you offer [...]

Freelancing: In Getting New Work, Relationship Counts More Than Ever

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Businesses have a choice when seeking creative services: They can go the cheap route and buy a logo through a crowdsource/contest site where they’ll select the lowest bidder, or they can commission a designer for a custom, targeted design. This creates a dilemma for legitimate freelancers. Competition for freelance design work is not only increasing, [...]

Process and Outcome

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The strength of a designer lies as much in his process as in the outcome. The process – the totality of time, effort and attempt at solving the given design problem – demonstrates the care he is willing to take and the depth he is willing to go on behalf of the client. Behind the [...]

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