Posts tagged as:

design

Design As Your Ambassador

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Graphic design represents ideas and values. A design is not in itself the idea, but the expression of it. Design points to something greater than itself. In most cases design serves as an ambassador, not as the self-expression of the designer, but as the expression of a business or organization to its audience. The value [...]

Design and Degree of Difficulty

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Setting up for a critique session in one of my classes at UCLA Extension. Being a designer is perceived by many as a fun job. Designers get to work with colors, shapes and amazing computer programs and be creative for a living. The design field is a natural choice for creative people. Students often enter [...]

Freelancing: In Getting New Work, Relationship Counts More Than Ever

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Businesses have a choice when seeking creative services: They can go the cheap route and buy a logo through a crowdsource/contest site where they’ll select the lowest bidder, or they can commission a designer for a custom, targeted design. This creates a dilemma for legitimate freelancers. Competition for freelance design work is not only increasing, [...]

Paul Rand and Coldplay

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Coldplay’s web site created this year, bears a remarkable resemblance to a book cover design by Paul Rand a few decades ago. The comparison cannot be missed. Compare the Coldplay web page screen capture: to Paul Rand’s assertive design: Comparing is to focus on what is similar. Contrasting is to focus on what is not. [...]

Color Trends: Orange Is the New Pink

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On the evening before during the meeting of a creative team I’m leading, one team member made the statement that orange is a hideous color and no one likes it, so therefore it would not be appropriate used in the particular identity program we were discussing. Having observed varieties of orange in common used, I [...]

How Do You Define Design?

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Toward the end of my design fundamentals course I generally ask my students how they, having gone through the process of learning design principles and applying them to a variety of projects, would define design. Here are the responses from several who recently completed the course: Design is the process of externalizing many possible solutions [...]

Chart Wars: A Designer’s Critique of the Universal Health Care Charts

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Setting aside that fact that many think the Dems’ proposed national healthcare plan is a total nightmare, this chart is no sweet dream from a design standpoint.

True Lies

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Those who track and analyze cultural trends generally agree that our culture has become design-driven. It’s no longer based on business or technology but on design. We consumers generally assess the value of a product or idea based on post-modern criteria: its design, its visual appeal, how we experience it, how we feel about it. [...]

Creative Differences: Illustration and Design

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By straddling two “worlds” in my design practice, I often think about one of them while engaging in the other. For instance, while working on a design project, I’ll be musing over the illustration in progress over there on my drafting table. And when I’m in my illustration mode, I’ll be considering the next step [...]

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