Posts tagged as:

designer

The Need For Selflessness

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If we approach a design solution as an opportunity for self-expression, we’ll miss the point and risk not solving the problem.

From the Client’s Point of View

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From the client’s point of view, there are two crucial criteria in deciding what designer is awarded the project: 1. Does the creative understand what’s needed? 2. Is the creative capable of delivering? Understanding What’s Needed Defining the problem accurately is necessary to solving it. If a designer can do that, he in essence has [...]

Elements of a Real Designer

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I teach a course at UCLA Extension called Elements of Design. It deals with the stuff design is made of. Things like balance, gestalt theory, proportion, value, color, structure and composition all go into the mix of what design is all about. Students who complete the course come away with the understanding that design is [...]

For What It’s Worth: A Designer’s Value

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Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form.   -Paul Rand  There are those who know how to write code for a web site, but not how to design one. Technical know-how does not make one a designer, just as [...]