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	<title>Design and Conquer &#187; gouache</title>
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	<link>http://alvalyn.com/design-and-conquer</link>
	<description>Verbal sketches and visual notes by Alvalyn Lundgren</description>
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		<title>Santa&#8217;s Prayer</title>
		<link>http://alvalyn.com/design-and-conquer/santas-prayer/</link>
		<comments>http://alvalyn.com/design-and-conquer/santas-prayer/#comments</comments>
		<pubDate>Sun, 12 Dec 2010 06:19:45 +0000</pubDate>
		<dc:creator>Alvalyn Lundgren</dc:creator>
				<category><![CDATA[art]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[work showcase]]></category>
		<category><![CDATA[colored pencil]]></category>
		<category><![CDATA[gouache]]></category>
		<category><![CDATA[water color]]></category>
		<category><![CDATA[watercolor]]></category>

		<guid isPermaLink="false">http://alvalyn.com/design-and-conquer/?p=616</guid>
		<description><![CDATA[Two things we need right now: a little Christmas and a little prayer. This 9&#8243; x 12&#8243; painting was created in watercolor, gouache and colored pencil on paper.]]></description>
			<content:encoded><![CDATA[<p></p><p><img src="http://alvalyn.com/design-and-conquer/wp-content/uploads/2010/12/santa-praying500px.jpg" alt="" /></p>
<p>Two things we need right now: a little Christmas and a little prayer.</p>
<p>This 9&#8243; x 12&#8243; painting was created in watercolor, gouache and colored pencil on paper.</p>
]]></content:encoded>
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		<title>The Guardian</title>
		<link>http://alvalyn.com/design-and-conquer/the-guardian-2/</link>
		<comments>http://alvalyn.com/design-and-conquer/the-guardian-2/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 19:22:16 +0000</pubDate>
		<dc:creator>Alvalyn Lundgren</dc:creator>
				<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Technique]]></category>
		<category><![CDATA[work showcase]]></category>
		<category><![CDATA[angel]]></category>
		<category><![CDATA[colored pencil]]></category>
		<category><![CDATA[gouache]]></category>
		<category><![CDATA[guardian]]></category>
		<category><![CDATA[painting]]></category>
		<category><![CDATA[pregnancy]]></category>
		<category><![CDATA[Strathmore]]></category>
		<category><![CDATA[watercolor]]></category>

		<guid isPermaLink="false">http://alvalyn.com/design-and-conquer/?p=381</guid>
		<description><![CDATA[This painting was created for Pregnancy Resourse Services in Silverdale, WA for a benefit auction. This was a directly commissioned piece; something I was asked to do. I was given a verbal description of what they were looking for, and the rest was up to me. I didn&#8217;t do many preliminary concepts; I developed one [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>This painting was created for Pregnancy Resourse Services in Silverdale, WA for a benefit auction. This was a directly commissioned piece; something I was asked to do. I was given a verbal description of what they were looking for, and the rest was up to me.</p>
<p>I didn&#8217;t do many preliminary concepts; I developed one and went from there. Since the painting was proffered to the organization it was my choice as to layout.</p>
<p><strong>Here is the basic concept quickly sketched out in my sketchbook:</strong></p>
<p><strong><a rel="attachment wp-att-354" href="http://alvalyn.com/design-and-conquer/the-guardian/guardian-wip-sm1/"><img class="alignnone size-full wp-image-354" title="guardian-wip-sm1" src="http://alvalyn.com/design-and-conquer/wp-content/uploads/2010/02/guardian-wip-sm1.jpg" alt="Guardian concept sketch" width="300" height="400" /></a></strong></p>
<p><strong>After a few stages of thinking and reworking I have a refined drawing enlarged onto tracing paper. From there it was transferred onto 4-ply Strathmore:</strong></p>
<p><strong><a rel="attachment wp-att-347" href="http://alvalyn.com/design-and-conquer/the-guardian/guardian-wip-sm2/"><img class="alignnone size-full wp-image-347" title="guardian-wip-sm2" src="http://alvalyn.com/design-and-conquer/wp-content/uploads/2010/02/guardian-wip-sm2.jpg" alt="Transfer to Strathmore paper" width="300" height="400" /></a></strong></p>
<p><strong>After the frisket paper is applied, I cut away to reveal part of the drawing, then begin to paint the background areas. At this point I&#8217;m using transparent watercolor. Gouache is added on top for depth and opacity.</strong></p>
<p><strong><a rel="attachment wp-att-348" href="http://alvalyn.com/design-and-conquer/the-guardian/guardian-wip-sm3/"><img class="alignnone size-full wp-image-348" title="guardian-wip-sm3" src="http://alvalyn.com/design-and-conquer/wp-content/uploads/2010/02/guardian-wip-sm3.jpg" alt="Stage 1 in transparent watercolor" width="300" height="400" /></a></strong></p>
<p><strong>I decide to complete the angel first, before tackling the couple. I cut away frisket leaving only the couple covered. I don&#8217;t always work with frisket, but in this case I needed to do some work on the background and angel without affecting the couple.</strong></p>
<p><strong><a rel="attachment wp-att-349" href="http://alvalyn.com/design-and-conquer/the-guardian/guardian-wip-sm4/"><img class="alignnone size-full wp-image-349" title="guardian-wip-sm4" src="http://alvalyn.com/design-and-conquer/wp-content/uploads/2010/02/guardian-wip-sm4.jpg" alt="Stage 2 completed." width="300" height="400" /></a></strong></p>
<p><strong>The couple is now laid in. At this point I&#8217;m using both watercolor and gouache.</strong></p>
<p><a rel="attachment wp-att-350" href="http://alvalyn.com/design-and-conquer/the-guardian/guardian-wip-sm5/"><img class="alignnone size-full wp-image-350" title="guardian-wip-sm5" src="http://alvalyn.com/design-and-conquer/wp-content/uploads/2010/02/guardian-wip-sm5.jpg" alt="" width="267" height="400" /></a></p>
<p><strong>The finished work prior to releasing it from the board. I&#8217;ve worked colored pencil in to add detail, color subtlety and texture. I&#8217;ve accented and darkened certain areas with gouache and colored pencil to add greater value contrast. Overall, I wanted to achieve the effect of the image glowing with light from within.</strong></p>
<p><a rel="attachment wp-att-351" href="http://alvalyn.com/design-and-conquer/the-guardian/guardian-wip-sm6/"><img class="alignnone size-full wp-image-351" title="guardian-wip-sm6" src="http://alvalyn.com/design-and-conquer/wp-content/uploads/2010/02/guardian-wip-sm6.jpg" alt="" width="267" height="400" /></a></p>
<p><em>All images in this post are © Alvalyn Lundgren. All rights reserved.</em></p>
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		<title>Lion of Judah</title>
		<link>http://alvalyn.com/design-and-conquer/lion-of-judah/</link>
		<comments>http://alvalyn.com/design-and-conquer/lion-of-judah/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 17:50:37 +0000</pubDate>
		<dc:creator>Alvalyn Lundgren</dc:creator>
				<category><![CDATA[drawing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[work showcase]]></category>
		<category><![CDATA[colored pencil]]></category>
		<category><![CDATA[gouache]]></category>
		<category><![CDATA[painting]]></category>
		<category><![CDATA[quick sketch]]></category>
		<category><![CDATA[sketch]]></category>
		<category><![CDATA[water color]]></category>

		<guid isPermaLink="false">http://alvalyn.com/design-and-conquer/?p=323</guid>
		<description><![CDATA[Since I practice two separate but related disciplines, I am very aware of the commonalities and differences in the process of each. For me, graphic design tends to be more evolutionary in that I start with concept sketches and develop from there. My illustration process is a bit different, because I almost always have the [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Since I practice two separate but related disciplines, I am very aware of the commonalities and differences in the process of each. For me, graphic design tends to be more evolutionary in that I start with concept sketches and develop from there. My illustration process is a bit different, because I almost always have the image complete in my imagination before I begin to sketch it on paper. Things may change a bit as I go, but generally speaking I iterate an image onto paper rather than explore and develop options. This is true whether it&#8217;s created for a client&#8217;s project or for myself.</p>
<p>My illustration of the <a href="http://en.wikipedia.org/wiki/Lion_of_Judah">Lion of Judah</a>, an icon of both Judaism and Christianity, was no exception. I saw this painting fully-formed in my mind and then brought it into being on paper. I made a couple of sketches first, then enlarged and transferred the drawing to watercolor paper. </p>
<p><strong>The concept sketch:</strong></p>
<p><img src="http://alvalyn.com/design-and-conquer/wp-content/uploads/2009/11/judahsketch.jpg" alt="Judah Sketch" title="Judah Sketch" width="453" height="604" class="alignleft size-full wp-image-324" /></p>
<p><strong>The finished work created in watercolor, gouache and colored pencil on paper:</strong></p>
<p><img src="http://alvalyn.com/design-and-conquer/wp-content/uploads/2009/11/Lion-of-Judah.png" alt="Lion-of-Judah" title="Lion-of-Judah" width="500" height="601" class="alignleft size-full wp-image-325" /></p>
<p>Some background on the work: Judah means <em>praise</em>. Judah was one of the twelve sons of Jacob and it was out of his line that Jesus Christ came. Judah was referred to as a lion in <a href="http://read.ly/Gen49.6.NLT">Genesis</a>, and it is the Lion of Judah, referring to Jesus Christ, who is worthy to open the scroll in <a href="http://read.ly/Rev5.5.NLT">Revelation</a>.</p>
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		<title>It&#8217;s the 57th Anniversary of the Barcode Patent</title>
		<link>http://alvalyn.com/design-and-conquer/its-the-57th-anniversary-of-the-barcode-patent/</link>
		<comments>http://alvalyn.com/design-and-conquer/its-the-57th-anniversary-of-the-barcode-patent/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 16:41:19 +0000</pubDate>
		<dc:creator>Alvalyn Lundgren</dc:creator>
				<category><![CDATA[aesthetics]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[bar code]]></category>
		<category><![CDATA[barcode]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[gouache]]></category>
		<category><![CDATA[patent]]></category>
		<category><![CDATA[visual pun]]></category>
		<category><![CDATA[zebra]]></category>

		<guid isPermaLink="false">http://alvalyn.com/design-and-conquer/?p=292</guid>
		<description><![CDATA[Today is the 57th anniversary of the barcode. Google is commemorating this day with a barcode logo. I remember discussion about the bar code while I was at Art Center &#8211; its necessary prominence on the back of any package or the front of any magazine &#8211; being the downfall of all that is good [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Today is the 57th anniversary of the <a href="http://en.wikipedia.org/wiki/Barcode">barcode</a>. Google is commemorating this day with a <a href="http://features.csmonitor.com/innovation/2009/10/07/google-barcode-logo-latest-in-doodle-line/">barcode logo</a>. </p>
<p>I remember discussion about the bar code while I was at <a href="http://www.artcenter.edu/">Art Center</a> &#8211; its necessary prominence on the back of any package or the front of any magazine &#8211; being the downfall of all that is good design. Everything designed for inventory, sale and tracking had to have a barcode and therefore designers had to accommodate its presence, and for many creatives this was regarded as an intrusion. </p>
<p>On its own, the barcode is aesthetically sound. It employs implied line, a full range of value contrast, decently proportioned linear and numeric elements, and a varied alternating rhythm. Its function requires it to be achromatic.</p>
<p>The original, patented concept was a series of circles. The striped version we&#8217;re used to made its debut in 1974 on a pack of gum.</p>
<p>I chose to celebrate today by sorting back through some older work and pulling out an illustration I created back in 1986 (have I been doing this for that long? Wow.) &#8211; my own <em>Ode to the Barcode</em>. Of course, my ode to this striped hero of tracking and scanning was in the form of a visual pun, incorporating the striped graphic into the striped surface pattern of an everyday zebra.</p>
<p><img src="http://alvalyn.com/design-and-conquer/wp-content/uploads/2009/10/barcodeode.jpg" alt="barcodeode" title="barcodeode" width="575" height="572" class="alignleft size-full wp-image-293" /><br />
<em>©1986 &#038; 2009. Alvalyn Lundgren. All rights reserved.</em></p>
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		<title>David: Start to Finish</title>
		<link>http://alvalyn.com/design-and-conquer/david-start-to-finish/</link>
		<comments>http://alvalyn.com/design-and-conquer/david-start-to-finish/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 21:53:02 +0000</pubDate>
		<dc:creator>Alvalyn Lundgren</dc:creator>
				<category><![CDATA[creativity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[drawing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[work showcase]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[colored pencil]]></category>
		<category><![CDATA[gouache]]></category>
		<category><![CDATA[painting]]></category>
		<category><![CDATA[portrait]]></category>
		<category><![CDATA[quick sketch]]></category>
		<category><![CDATA[sketch]]></category>
		<category><![CDATA[sketchbook]]></category>
		<category><![CDATA[water color]]></category>
		<category><![CDATA[watercolor]]></category>

		<guid isPermaLink="false">http://alvalyn.com/design-and-conquer/?p=252</guid>
		<description><![CDATA[This is the concept rough from my sketchbook, which is not finished enough to be considered a comp, and the finished artwork. The illustration was created in watercolor, gouache and colored pencil, on Arches 140#. Most depictions of David, the hero king of Israel in the Old Testament, show him fighting Goliath of Gath. A [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>This is the concept rough from my sketchbook, which is not finished enough to be considered a comp, and the finished artwork. The illustration was created in watercolor, gouache and colored pencil, on Arches 140#.</p>
<p>Most depictions of David, the hero king of Israel in the Old Testament, show him fighting Goliath of Gath. A few show him in his later years, and several tell the story of his affair and murderous cover up. In reading about David&#8217;s life, he comes across as an all around flawed hero: determined, passionate, sometimes fearful, as capable of screwing up as each of us is, but always trusting in God. I decided to portray David as an intense, visionary and epic young man who was aware of his destiny but sometimes unsure he would achieve it.</p>
<p>The illustration was done for a packaging project &#8211; a wrap-around cover for a CD album. The &#8220;five smooth stones&#8221; are on the back of the package where the audio titles will be placed.<br />
<div id="attachment_253" class="wp-caption aligncenter" style="width: 569px">
	<img src="http://alvalyn.com/design-and-conquer/wp-content/uploads/2009/08/david_concept.jpg" alt="My concept sketch for David illustration and CD album cover" title="David Concept" width="569" height="417" class="size-full wp-image-253" />
	<p class="wp-caption-text">My concept sketch for David illustration and CD album cover</p>
</div><br />
<div id="attachment_254" class="wp-caption aligncenter" style="width: 600px">
	<img src="http://alvalyn.com/design-and-conquer/wp-content/uploads/2009/08/David.jpg" alt="Finished Illustration in watercolor, gouache and colored pencil" title="David" width="600" height="375" class="size-full wp-image-254" />
	<p class="wp-caption-text">Finished Illustration in watercolor, gouache and colored pencil</p>
</div></p>
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