Posts tagged as:

graphic design

Loving It: Seduction, Satisfaction and Graphic Culture

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To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

Breathing Room: The Role of the Space In Between

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Empty space in a design is useful. Think of it in this way: If there was a room in your home where every inch of space was taken up by a piece of furniture, you would be unable to navigate through or use the room. Empty space between furniture is required for the room to [...]

A Before and After Case Study

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I was asked by a client to re-design a print ad laid out by someone else. The original layout (above, left) was cluttered and confused. The ad, for an author’s book signing events in upscale communities in Los Angeles County, was going to appear in a local cultural magazine. What was needed was a visual [...]

Freelancing: In Getting New Work, Relationship Counts More Than Ever

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Businesses have a choice when seeking creative services: They can go the cheap route and buy a logo through a crowdsource/contest site where they’ll select the lowest bidder, or they can commission a designer for a custom, targeted design. This creates a dilemma for legitimate freelancers. Competition for freelance design work is not only increasing, [...]

Chart Wars: A Designer’s Critique of the Universal Health Care Charts

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Setting aside that fact that many think the Dems’ proposed national healthcare plan is a total nightmare, this chart is no sweet dream from a design standpoint.

Creative Differences: Illustration and Design

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By straddling two “worlds” in my design practice, I often think about one of them while engaging in the other. For instance, while working on a design project, I’ll be musing over the illustration in progress over there on my drafting table. And when I’m in my illustration mode, I’ll be considering the next step [...]

Fairey and Fair Use

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Shepherd Fairey, the designer of the Hope and Change iconography which helped Barack Obama become elected last November, is being taken to task for his use of a photo of Obama owned by Associated Press. This has brought issues of copyright, ownership and fair use to the forefront of our news media, and is significant [...]

Graphic Defined

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A student asked me why it’s called graphic design. “Is it because of the use of graphs and grids?” No. The word graphic is derived from an old Greek word, graphikos, which meant writing or drawing. So graphic design is that discipline among all the design pursuits that deals with information presented in written and picture [...]

Brand: Character and Reputation

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The June 2008 Fast Company cover story describes how Microsoft plans to lay Apple down through the creative strategies of Alex Bogusky (Crispin Porter + Bogusky) who sort of resembles the “Hi, I’m a Mac” guy in Apple’s commercial spots. One point the author, Danielle Sacks, makes is that Apple has effectively re-branded Microsoft. That [...]

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