Posts tagged as:

graphic design

Graphic Defined

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A student asked me why it’s called graphic design. “Is it because of the use of graphs and grids?” No. The word graphic is derived from an old Greek word, graphikos, which meant writing or drawing. So graphic design is that discipline among all the design pursuits that deals with information presented in written and picture [...]

Brand: Character and Reputation

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The June 2008 Fast Company cover story describes how Microsoft plans to lay Apple down through the creative strategies of Alex Bogusky (Crispin Porter + Bogusky) who sort of resembles the “Hi, I’m a Mac” guy in Apple’s commercial spots. One point the author, Danielle Sacks, makes is that Apple has effectively re-branded Microsoft. That [...]

Why You Can’t Be My Client

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Since I established my design studio over thirteen years ago, I have worked with clients large and small, designed for sole proprietors and for publicly-held corporations, solo entrepreneurs and organizations comprised of committees and boards. My work has even won some awards. Most of my work comes through referral from clients and colleagues, some from [...]

Is This Inexperienced “Designer” Being Exploited?

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This afternoon I was listening to a radio talk show in which the host was interviewing business majors from a local college. One of the students expressed an interest in pursuing graphic design upon graduating next spring. She liked the idea of designing web sites, although it was fairly obvious in listening to her speak [...]

First Response for VNY Student Journal Design

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Initial reaction to my design for the 2007 edition of the New Journal of Student Research Abstracts: “Spectacular!.” This came from Dr. Steven B. Oppenheimer, CSUN biology professor, who originally conceived of the Journal in the mid-1990s. The Journal is published by Van Nuys Airport (City of Los Angeles Department of Airports) and is sponsored [...]

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