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Washington Mutual understood the important of design in reaching out to its customer base. We won’t see these kind of graphics in a Chase branch office. I went into my WaMu branch this afternoon to make a deposit and found that all was business as usual. As I stood in the surprisingly short teller [...]
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If brand is a person’s perception of a product, service, experience or organization, then the best branded branch of the United States military would have to be the Marine Corps - hands down. Each branch of the armed forces has its distinct graphic identity, and within each branch there are insignia that [...]
