Posts tagged as:

marketing

Brand: Character and Reputation

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The June 2008 Fast Company cover story describes how Microsoft plans to lay Apple down through the creative strategies of Alex Bogusky (Crispin Porter + Bogusky) who sort of resembles the “Hi, I’m a Mac” guy in Apple’s commercial spots. One point the author, Danielle Sacks, makes is that Apple has effectively re-branded Microsoft. That [...]

My Priceless Impromptu Focus Group

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                            I am currently designing a new print promotion series for myself. As happens occasionally when developing self-promotion pieces, I was lacking some confidence that what I wanted to say was coming across well. To obtain some honest objectivity, I put together [...]

Being Remarkable

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My friend, Mary, was recently in a community theatre production of The Mikado. She was asked to write a bio for the printed program. This being her first role ever, she had little to say about herself that related. So in the 250-word blurb, she “humorized” on the concept of a bio, sidestepping the usual [...]

First Response for VNY Student Journal Design

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Initial reaction to my design for the 2007 edition of the New Journal of Student Research Abstracts: “Spectacular!.” This came from Dr. Steven B. Oppenheimer, CSUN biology professor, who originally conceived of the Journal in the mid-1990s. The Journal is published by Van Nuys Airport (City of Los Angeles Department of Airports) and is sponsored [...]

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