Coldplay’s web site created this year, bears a remarkable resemblance to a book cover design by Paul Rand a few decades ago. The comparison cannot be missed.
Compare the Coldplay web page screen capture:
to Paul Rand’s assertive design:
Comparing is to focus on what is similar. Contrasting is to focus on what is not. There are [...]
Tags: design · Modernism · Paul Rand · Postmodernism
Without the aesthetic, the computer is but a mindless speed
machine, producing effects without substance, form without
relevant content, or content without meaningful form. -Paul Rand
There are those who know how to write code for a web site, but not how to design one. Technical know-how does not make one a designer, just as a person may [...]
Tags: aesthetics · creativity · design · designer · Paul Rand · skills
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