Logo/Identity

FallFest'09
Logo to help brand an annual community event. The choice of colors reflects the warmth of the autumn season in Southern California and the prevalance of native oak trees throughout the community.

The logo needed to appeal to a broad range of age groups and reflect friendliness and fun. Because there are many events scheduled throughout the fall season in this community, it was required that the FallFest logo differentiate itself and this event from all others. It is applied to concert tickets, signs and wayfinding systems, posters and banners.

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