A Value-Added Proposition

No client will ask for “something pretty”. They’ll ask you to solve a problem. They’ll ask for a logo or a web site – something that does something. The element of beauty is assumed.

So, solve the problem and also make it pretty; it is possible to accomplish both at the same time.

The beauty you instill will give the design greater value.

Alvalyn Lundgren

Alvalyn Lundgren is the founder and design director at Alvalyn Creative, an independent practice near Thousand Oaks, California. She creates visual branding, publications and books for business, entrepreneurs and authors. She is the creator of Freelance Road Trip — a business roadmap program for creative freelancers. Contact her for your visual branding, graphic and digital design needs. Join her on Twitter, Facebook, Instagram, and subscribe to her free monthly newsletter.

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