A Value-Added Proposition

No client will ask for “something pretty”. They’ll ask you to solve a problem. They’ll ask for a logo or a web site – something that does something. The element of beauty is assumed.

So, solve the problem and also make it pretty; it is possible to accomplish both at the same time.

The beauty you instill will give the design greater value.

Alvalyn Lundgren

Alvalyn Lundgren is the founder and principal of Alvalyn Creative, an independent consultancy providing brand strategy design and bespoke illustration for more than 30 years. She is the creator of Freelance Road Trip — a business school and podcast for creative freelancers. She teaches design and design practice on the college level with design schools and programs.