A Few of the clients I've worked with

Alvalyn Creative clients logo strip

If you’re like most of my clients, you have large goals for your enterprise. You have an uncommon vision and transformative offering. You’re not looking for off-the-rack branding concepts. You’re tired of working with designers who just don’t quite translate your mission or message in a way that connects on the level you’d hoped for. 

You desire long-term growth and a clear, tailored message to get you there. To accomplish that, you need a suite of graphic assets that take your brand to the next level and the one after that. Or to launch your new venture with impact. 

You need the right design and communication strategy.  That means you need the right designer.

Established in 1994, Alvalyn Creative is a nationally-acclaimed visual branding and illustration studio located near Thousand Oaks, California, that creates compelling, custom visual communications for print and digital media.

Alvalyn Lundgren is the founder and design director. She is known for her depth of creative thinking, breadth of expertise and excellence in crafting the right solution. Clients deploy her work to grow their businesses, increase their influence and draw attention to their goods and services.

Alvalyn is a well-rounded, seasoned professional known for intelligent design solutions, delightful and brilliant illustrations, common sense, and easy communication. She excels in the ability to bring an idea to life, to tell a story and engage the viewer via colorful narrative illustrations. She establishes every design solution upon solid aesthetic principles, achieving balance, order and beauty which support the design’s function and lead to effective results for the client.

Her clients include the City of Los Angeles; California State University, Northridge; Southern California Edison; Conejo Valley Days; New West Symphony; Downtown Santa Monica; Malibu Chamber of Commerce; Meeting Professionals International — Southern California Chapter; and  the Ventura County Community Foundation.

She is a graduate of Art Center College of Design in Pasadena, California, and has completed additional coursework in design thinking and in marketing at Stanford University and Wharton College, respectively.

Since 1993 she has served as an adjunct instructor at UCLA Extension teaching courses in design theory, color theory, design history and drawing, and is developing online curriculum in those subjects which she is launching under her own brand. She is also teaching design and branding courses at Art Center College of Design.


Designing Influence. Drawing Attention.

I serve the visual communications needs of organizations, businesses and authors. My visual branding solutions, graphic designs and illustrations have helped many of my clients triple their business and build their fan base.

If you’re looking for a reliable creative partner

Retainer relationships are ideal for small- to mid-size businesses and organizations needing the flexibility of a project-based designer plus the range of services that agencies provide.

The advantages of booking a designer on retainer is that I can to invest in my clients’ successes over the long term, and you can benefit from consistent billing, ongoing work and the assurance that all your visual branding and marketing communications are consistent no matter what channel and platform you use.

Businesses and organizations retain me because they want to

  • Stand out with graphic assets that assist them  in telling their story in an authentic voice
  • Build influence with their audience online and in print through quality visual identity program that is consistent across all platforms
  • Work with a designer who has the maturity, experience and skill to understand their goals and craft meaningful designs that draw attention to their purpose.
  • Work with a designer they can trust, who understands the investment they are making.



About My Article Content

I write about what I know, which includes design, drawing, illustration, branding, copyright, and freelance business. It may seem eclectic, but it’s all related.

I write about things that part of a creative business.

My articles on my Eye Level blog help you understand the substance of design, the designer-client relationship and how to manage your design assets.

I also help fellow and emerging creatives brand, launch and grow their freelance businesses.

My 5 Most Popular Blog Posts

Portrait Commissions

Do you want a portrait of yourself, a loved one, celebrity or hero? Visit my portrait commissions page to learn about my process and creative fees.


As an event producer, I have used the services of Alvalyn Creative on multiple shows. She has always amazed me with her creative vision and original designs that work well in many mediums. I think why I love working with Alvalyn is her ability to understand and embrace the client’s vision and thus is a great contributor to the event’s success.

Mary-Catherine McBride
President, GoBeDo Productions, Inc.

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