Acknowledge the Box

pencil drawing of a box by Alvalyn Lundgren

We talk about creativity and innovation in terms of thinking outside the box.

Thinking outside the box still needs to remain within the boundaries of the problem we are solving. In other words, thinking outside the box does not disrespect the box.

Look at the box from a different angle, but keep looking at it. Be as creative as you can, but conform to the project requirements.

Alvalyn Lundgren

Alvalyn Lundgren is the founder and principal of Alvalyn Creative, an independent consultancy providing brand strategy design and bespoke illustration for more than 30 years. She is the creator of Freelance Road Trip — a business school and podcast for creative freelancers. She teaches design and design practice on the college level with design schools and programs.