The Gutenberg Principle is a lesser-known design principle that describes the general movement of the eyes when looking at a design in which elements are evenly
[themeone_drop_cap letter=”SHAPE” color=”accent-color1″ /] is one of the formal elements of 2-dimensional design. By formal we are referring to something that is form-based. Form is
Are you more concerned about aesthetics or your bottom line when contracting design services? Designers – good ones – always care about how something looks. This
Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the brand-building graphics and
Does it matter if a design is good or not? Before we can deal with that question let’s ask a more basic one: What makes
To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy
Empty space in a design is useful. Think of it in this way: If there was a room in your home where every inch of
Where an artist can begin with a blank canvas and pursue a serendipitous route to an end result, a designer begins with a set of criterion and remains within set boundaries from concept through completion.
Aesthetics and style are not the same, despite opinions that claim otherwise. It’s popular to think that both aesthetics and style are subjective concerns, yet