The difference between discounting your services for Client A and charging Client B full price is one of positioning and communication. Both of these are value propositions.
There is a phrase: ex nihilo nihil fit. It roughly translates from the Latin as from nothing, nothing comes. Generally, this is a true statement; you
People connect with brands the same way they connect with people. Brands cannot be developed and maintained without design. Branding is not design, but it
In Part 1 of this article I focused on what a brand is, and the visual and conceptual components of an effective brand. Brand is
One thing I really appreciate about using WordPress for my website platform is the multitude of time-saving plug-ins available. One plug-in I really appreciate is Akismet. Akismet recognizes and
Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain great insight into perceptions
Email is the most effective means of reaching your customer base. It’s targeted and direct, and recipients have opted in to your lists (hopefully). For
A significant percentage of my clients are non-profit enterprises. I have had many opportunities to design campaign materials, annual reports, and graphic assets for non-profit
Identity is the facts – the indisputable reality – of who or what something is. Without getting into an existential discussion, let’s acknowledge that we
Whether you’re a business owner, executive or staff member, business cards continue to play a leading role at events, in business and in the marketplace.
Non-descript design that lacks distinction will do nothing to add distinction and value to an organization.
Let’s begin with the premise that design, illustration and photography are service professions, and that being a professional means you’re in business. You’re making a
Modification is a new idea of how a logo functions: a dynamic asset that not only represents an enterprise but also adapts to situations and platforms.
No matter who has designed your logo, at some point you will have to put it into someone else’s hands. This might be a staff
To be meaningful, design needs to connect on five successive levels of significance…
How many people set goals and never achieve them? How many creatives start a business and then watch it fizzle out Are you someone who,
A business seeking to brand itself should avoid acquiring a logo or having one created by the lowest bidder.
Practically every business, organization and government has a banner. These are raised in the form of logos, motifs, icons and flags. We wear them and put them on our car bumpers and on signs and travel mugs. Every banner represents something—an identity, a set of values, a reputation, a history.
To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy
How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re
On the evening before during the meeting of a creative team I’m leading, one team member made the statement that orange is a hideous color
My friend, Mary, was in a community theatre production of The Mikado, and was asked to write her bio for the printed program. This being her first theatrical
Once you have made the investment in the creation of a company identity – a logo – how should you utilize that to build a
Since I established my design studio over thirteen years ago, I have worked with clients large and small, designed for sole proprietors and for publicly-held