Making the Invisible Visible

There is a phrase: ex nihilo nihil fit. It roughly translates from the Latin as from nothing, nothing comes. Generally, this is a true statement; you

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branding

How Brands Are Built

People connect with brands the same way they connect with people. Brands cannot be developed and maintained without design. Branding is not design, but it

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How To Manage Your Brand

In Part 1 of this article I focused on what a brand is, and the visual and conceptual components of an effective brand. Brand is

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How to Avoid Spam in Your Blog Comments

One thing I really appreciate about using WordPress for my website platform is the multitude of time-saving plug-ins available. One plug-in I really appreciate is Akismet. Akismet recognizes and

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branding

A Philosophy of Branding, Part 1

Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain great insight into perceptions

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Designing For Non-Profits

A significant percentage of my clients are non-profit enterprises. I have had many opportunities to design campaign materials, annual reports, and graphic assets for non-profit

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Optimizing Your Business Card

Whether you’re a business owner, executive or staff member, business cards continue to play a leading role at events, in business and in the marketplace.

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the Importance of Knowing Why by Alvalyn Lundgren
branding

The Importance of Knowing Why

How many people set goals and never achieve them? How many creatives start a business and then watch it fizzle out Are you someone who,

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Loving It: Seduction, Satisfaction and Graphic Culture

To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

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Creating Lovability

How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re

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True Lies

Those who track and analyze cultural trends generally agree that our culture has become design-driven. It’s no longer based on business or technology but on

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Being Remarkable

My friend, Mary, was in a community theatre production of The Mikado, and was asked to write her bio for the printed program. This being her first theatrical

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Why You Can’t Be My Client

Since I established my design studio over thirteen years ago, I have worked with clients large and small, designed for sole proprietors and for publicly-held

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