Alvalyn Lundgren

Does Formal Design Education Matter?

Aesthetic sense and talent are raw materials. They amount to nothing without discipline. Education forces you to add skill, discipline and expertise to your talent. And in order to meet project deadlines, you learn to steward your time.

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How To Work With Clients

10 Best Practices For Building Reputation and Relationships When you accept a client’s project, you make it your own. You’re not creating for yourself. Even so,

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How To Manage Your Brand

In Part 1 of this article I focused on what a brand is, and the visual and conceptual components of an effective brand. Brand is

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How to Avoid Spam in Your Blog Comments

One thing I really appreciate about using WordPress for my website platform is the multitude of time-saving plug-ins available. One plug-in I really appreciate is Akismet. Akismet recognizes and

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Freedom Through Boundaries

During a downhill event at the Winter Olympics in Sochi, a contestant wiped out against the fence because she lost her footing on a turn.

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