Should You Care About Aesthetics?

Are you more concerned about aesthetics or your bottom line when contracting design services? Designers – good ones – always care about how something looks. This

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They’ll Notice

Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the brand-building graphics and

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Loving It: Seduction, Satisfaction and Graphic Culture

To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

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Drawing The Line Between Art and Design

Where an artist can begin with a blank canvas and pursue a serendipitous route to an end result, a designer begins with a set of criterion and remains within set boundaries from concept through completion.

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Choosing Color

Pantone has released its Fashion Color Report for Spring 2011 in which the rising trend is in contrasting color schemes. Those who follow color know

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Elements of a Real Designer

I teach a course at UCLA Extension called Elements of Design. It deals with the stuff design is made of. Things like balance, gestalt theory,

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Leaves In My Gutter

It’s an odd place to find beauty. Gutters are usually the conduits of unwanted odds and ends. They can become pretty nasty. But once in

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Aesthetics: In Support of Style

Aesthetics and style are not the same, despite opinions that claim otherwise. It’s popular to think that both aesthetics and style are subjective concerns, yet

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In the Eye

Designers are generally concerned with aesthetics and function, and put the two together to communicate or to enhance life in some way. Aesthetics, the word,

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