Making the Invisible Visible

There is a phrase: ex nihilo nihil fit. It roughly translates from the Latin as from nothing, nothing comes. Generally, this is a true statement; you

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branding
Alvalyn Lundgren

How Brands Are Built

People connect with brands the same way they connect with people. Brands cannot be developed and maintained without design. Branding is not design, but it

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How To Manage Your Brand

In Part 1 of this article I focused on what a brand is, and the visual and conceptual components of an effective brand. Brand is

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How to Avoid Spam in Your Blog Comments

One thing I really appreciate about using WordPress for my website platform is the multitude of time-saving plug-ins available. One plug-in I really appreciate is Akismet. Akismet recognizes and

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branding
Alvalyn Lundgren

A Philosophy of Branding, Part 1

Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain great insight into perceptions

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Designing For Non-Profits

A significant percentage of my clients are non-profit enterprises. I have had many opportunities to design campaign materials, annual reports, and graphic assets for non-profit

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Optimizing Your Business Card

Whether you’re a business owner, executive or staff member, business cards continue to play a leading role at events, in business and in the marketplace.

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Loving It: Seduction, Satisfaction and Graphic Culture

To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

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Creating Lovability

How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re

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