business
Alvalyn Lundgren

Creating Freelance Road Trip

Filling the Gap Between School and Career So you’ve gone through school and developed a creative portfolio. You’ve tweaked it up one side down the

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business
Alvalyn Lundgren

Tactics for Better Business Networking

If you are a self-employed creative, business networking is a significant part of your marketing mix. While designers, illustrators and photographers naturally get together with other creatives for mutual support and trend

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business
Alvalyn Lundgren

Creative Freelancer Q&A: Do Business, Not Favors!!!

Avoid awkward moments and misunderstandings about getting paid for your freelance work. Prepare written agreements for each client that outlines the type of work you will do, how much you will charge for it, and how you want to be paid. You cannot make a living by doing favors.

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business
Alvalyn Lundgren

How To Get Clients To Pay You

What do you do when you a client refuses to pay you? According to Freelancers Union nearly  50% of freelancers were stiffed by clients in the past 12

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How To Work With Clients

10 Best Practices For Building Reputation and Relationships When you accept a client’s project, you make it your own. You’re not creating for yourself. Even so,

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How To Budget For A Design Project

To answer the question, “How much will it cost?”, the question, “What do you want to accomplish?” needs to be asked first. Clients are often in the dark

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business
Alvalyn Lundgren

How To Choose Good Clients

Good clients are integral to successful freelance projects and to your career overall. Beyond the project itself, a referral or recommendation from the right client can open doors

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How To Manage Your Brand

In Part 1 of this article I focused on what a brand is, and the visual and conceptual components of an effective brand. Brand is

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How to Avoid Spam in Your Blog Comments

One thing I really appreciate about using WordPress for my website platform is the multitude of time-saving plug-ins available. One plug-in I really appreciate is Akismet. Akismet recognizes and

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They’ll Notice

Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the brand-building graphics and

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Freedom Through Boundaries

During a downhill event at the Winter Olympics in Sochi, a contestant wiped out against the fence because she lost her footing on a turn.

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Spec Work Is Gambling

Working on spec directly contradicts good business practices and does not even promise payment for work performed.

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How Much Will It Cost?

All too often a business or organization seeks a designer to execute an untested, unrefined idea as quickly and cheaply as possible. A business that’s design-oriented will not regard design as an afterthought but as the basis for its marketing communications and brand awareness.

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Job Listings and Special Considerations

If a hiring firm wants to give special consideration to candidates from a specific school, that’s its right. But then it should carry on its notification processes within the sphere of that school’s alumni and career counseling office

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Loving It: Seduction, Satisfaction and Graphic Culture

To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

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business
Alvalyn Lundgren

The Internship Epidemic

It is the responsibility of design professionals, teachers and school administrators to value the next generation of designers so that the profession is respected, appreciated and thrives. Unpaid internships won’t accomplish that.

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email scams targe web designers by Alvalyn Lundgren
business
Alvalyn Lundgren

Email Scams Target Web Designers

Commenting on this article is currently closed. Previously-posted comments are full of helpful details. Please read to the end for the latest updates.   Designers

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Elements of a Real Designer

I teach a course at UCLA Extension called Elements of Design. It deals with the stuff design is made of. Things like balance, gestalt theory,

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Design As Your Ambassador

Graphic design represents ideas and values. A design is not in itself the idea, but the expression of it. Design points to something greater than

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