Misunderstandings can exist between clients and freelance designers regarding their working relationships. Questions of who owns what, what files are provided to the client, when and
The essential difference between copyright and trademark can be summed up this way: copyright protects the person while trademark protects the property.
Let’s begin with the premise that design, illustration and photography are service professions, and that being a professional means you’re in business. You’re making a
Before working with a designer, a client should prepare for that relationship. Often, businesses will request a web site or a logo – a single
All too often a business or organization seeks a designer to execute an untested, unrefined idea as quickly and cheaply as possible. A business that’s design-oriented will not regard design as an afterthought but as the basis for its marketing communications and brand awareness.
To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy