They’ll Notice

Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the brand-building graphics and

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Freedom Through Boundaries

During a downhill event at the Winter Olympics in Sochi, a contestant wiped out against the fence because she lost her footing on a turn.

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Spec Work Is Gambling

Working on spec directly contradicts good business practices and does not even promise payment for work performed.

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How Much Will It Cost?

All too often a business or organization seeks a designer to execute an untested, unrefined idea as quickly and cheaply as possible. A business that’s design-oriented will not regard design as an afterthought but as the basis for its marketing communications and brand awareness.

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Job Listings and Special Considerations

If a hiring firm wants to give special consideration to candidates from a specific school, that’s its right. But then it should carry on its notification processes within the sphere of that school’s alumni and career counseling office

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Loving It: Seduction, Satisfaction and Graphic Culture

To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

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business
Alvalyn Lundgren

The Internship Epidemic

It is the responsibility of design professionals, teachers and school administrators to value the next generation of designers so that the profession is respected, appreciated and thrives. Unpaid internships won’t accomplish that.

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email scams targe web designers by Alvalyn Lundgren
business
Alvalyn Lundgren

Email Scams Target Web Designers

Commenting on this article is currently closed. Previously-posted comments are full of helpful details. Please read to the end for the latest updates.   Designers

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Elements of a Real Designer

I teach a course at UCLA Extension called Elements of Design. It deals with the stuff design is made of. Things like balance, gestalt theory,

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Design As Your Ambassador

Graphic design represents ideas and values. A design is not in itself the idea, but the expression of it. Design points to something greater than

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