Orange Is the New Power Color by Alvalyn Lundgren
color
Alvalyn Lundgren

Orange Is The New Power Color

Historically, orange had limited use in Western culture. You don’t see it used often in illuminated manuscripts and Renaissance art. The last time orange enjoyed

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color
Alvalyn Lundgren

2 Ways To Mix Color

There are two ways in which we mix color: Additively, using direct light from an original source, and Subtractively, using light reflected from substances and surfaces.

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color
Alvalyn Lundgren

Why Colors Do Not Match

On a recent identity project for a client, I had to send two related print pieces to two different printers, one online and the other

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How To Work With Clients

10 Best Practices For Building Reputation and Relationships When you accept a client’s project, you make it your own. You’re not creating for yourself. Even so,

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color
Alvalyn Lundgren

Seeing Red

Since color is a fundamental design element, designers should have a well-rounded knowledge of color theory that addresses color perception, psychology and symbolism in order to make intelligent design decisions.

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Choosing Color

Pantone has released its Fashion Color Report for Spring 2011 in which the rising trend is in contrasting color schemes. Those who follow color know

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Leaves In My Gutter

It’s an odd place to find beauty. Gutters are usually the conduits of unwanted odds and ends. They can become pretty nasty. But once in

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