critique
How Paying Attention Helps You Draw Better
I want to preface this by saying that as you learn and apply design principles, and gain experience with organizing elements within a design space,
Alvalyn Lundgren
Logo as Placeholder: The USA Today Re-Design
Modification is a new idea of how a logo functions: a dynamic asset that not only represents an enterprise but also adapts to situations and platforms.
Alvalyn Lundgren
A Before and After Case Study
I was asked by a client to re-design a print ad laid out by someone else. The original layout (above, left) was cluttered and confused.
Alvalyn Lundgren
Paul Rand and Coldplay
Coldplay’s web site created this year, bears a remarkable resemblance to a book cover design by Paul Rand a few decades ago. The comparison cannot
Alvalyn Lundgren