Orange Is the New Power Color by Alvalyn Lundgren
design
Alvalyn Lundgren

Orange Is The New Power Color

Historically, orange had limited use in Western culture. You don’t see it used often in illuminated manuscripts and Renaissance art. The last time orange enjoyed

Read »
The Basics of Visual Balance by Alvalyn Lundgren
art
Alvalyn Lundgren

The Basics of Visual Balance

If you’re a designer or artist trying to wrap your head around what balance is all about, you’re not alone. Balance is sometime obvious, sometimes

Read »
better design through abstraction by Alvalyn Lundgren
design
Alvalyn Lundgren

Create Better Design Through Abstraction

Abstraction is likely one of the most misunderstood techniques in design and fine art. In general, it’s confused with anything that’s non-objective, modern, postmodern, non-traditional,

Read »

Optical Color Mixing

There are two ways color is mixed to make new colors. One is commonly known as admixing. The other is optical mixing, also known as

Read »

Introduction to Light Logic

Light logic is a system of using value pattern to create the illusion of real space and form. It is simply the idea that light interacts

Read »
5 ways to create a focal point
design
Alvalyn Lundgren

5 Ways To Create A Focal Point

[themeone_drop_cap letter=”T” color=”accent-color2″ /]here are, of course, more than 5 ways to create a focal point in an image or design. The big picture idea

Read »

Making the Invisible Visible

There is a phrase: ex nihilo nihil fit. It roughly translates from the Latin as from nothing, nothing comes. Generally, this is a true statement; you

Read »
design
Alvalyn Lundgren

Why Colors Do Not Match

On a recent identity project for a client, I had to send two related print pieces to two different printers, one online and the other

Read »
branding
Alvalyn Lundgren

How Brands Are Built

People connect with brands the same way they connect with people. Brands cannot be developed and maintained without design. Branding is not design, but it

Read »
design
Alvalyn Lundgren

What is Design Theory?

And why does it matter? Design theory involves the fundamentals and principles of creating visual communication and all types of art. It deals with how

Read »

Should You Care About Aesthetics?

Are you more concerned about aesthetics or your bottom line when contracting design services? Designers – good ones – always care about how something looks. This

Read »

The Sustainability of Paper

Like me, you’ve probably received email with a “Think of the forests before you print this.” appeal in the footer. We’re encouraged to go paperless

Read »

They’ll Notice

Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the brand-building graphics and

Read »

Optimizing Your Business Card

Whether you’re a business owner, executive or staff member, business cards continue to play a leading role at events, in business and in the marketplace.

Read »

Freedom Through Boundaries

During a downhill event at the Winter Olympics in Sochi, a contestant wiped out against the fence because she lost her footing on a turn.

Read »

Your Website’s Magnificent 7

Like any design, websites are experienced. Your goal should be to provide the best experience to the largest percentage of people who visit your site.

Read »

New Work: Student Science Journal

I just completed design of the 2013 New Journal of Student Research Abstracts, funded and published by California State University, Northridge. The journal is an

Read »

Listening Is A Design Skill

Listening is related to empathy. Empathy is valuing another’s experience, and keeps the designer from creating something that is self-expressive.

Read »
Close Menu

Learn Art & Design

Subscribe to my Eye Level newsletter for design and drawing tutorials, and get a FREE color response guide. You’ll also get notified when new tutorials, guides, and articles are released.