Orange Is the New Power Color by Alvalyn Lundgren
color
Alvalyn Lundgren

Orange Is The New Power Color

Historically, orange had limited use in Western culture. You don’t see it used often in illuminated manuscripts and Renaissance art. The last time orange enjoyed

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The Basics of Visual Balance by Alvalyn Lundgren
art
Alvalyn Lundgren

The Basics of Visual Balance

If you’re a designer or artist trying to wrap your head around what balance is all about, you’re not alone. Balance is sometime obvious, sometimes

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better design through abstraction by Alvalyn Lundgren
design
Alvalyn Lundgren

Create Better Design Through Abstraction

Abstraction is likely one of the most misunderstood techniques in design and fine art. In general, it’s confused with anything that’s non-objective, modern, postmodern, non-traditional,

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Optical Color Mixing

There are two ways color is mixed to make new colors. One is commonly known as admixing. The other is optical mixing, also known as

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Introduction to Light Logic

Light logic is a system of using value pattern to create the illusion of real space and form. It is simply the idea that light interacts

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5 ways to create a focal point
design
Alvalyn Lundgren

5 Ways To Create A Focal Point

[themeone_drop_cap letter=”T” color=”accent-color2″ /]here are, of course, more than 5 ways to create a focal point in an image or design. The big picture idea

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Making the Invisible Visible

There is a phrase: ex nihilo nihil fit. It roughly translates from the Latin as from nothing, nothing comes. Generally, this is a true statement; you

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color
Alvalyn Lundgren

Why Colors Do Not Match

On a recent identity project for a client, I had to send two related print pieces to two different printers, one online and the other

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