branding
Alvalyn Lundgren

How Brands Are Built

People connect with brands the same way they connect with people. Brands cannot be developed and maintained without design. Branding is not design, but it

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design
Alvalyn Lundgren

What is Design Theory?

And why does it matter? Design theory involves the fundamentals and principles of creating visual communication and all types of art. It deals with how

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Should You Care About Aesthetics?

Are you more concerned about aesthetics or your bottom line when contracting design services? Designers – good ones – always care about how something looks. This

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The Sustainability of Paper

Like me, you’ve probably received email with a “Think of the forests before you print this.” appeal in the footer. We’re encouraged to go paperless

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They’ll Notice

Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the brand-building graphics and

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Optimizing Your Business Card

Whether you’re a business owner, executive or staff member, business cards continue to play a leading role at events, in business and in the marketplace.

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Freedom Through Boundaries

During a downhill event at the Winter Olympics in Sochi, a contestant wiped out against the fence because she lost her footing on a turn.

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Your Website’s Magnificent 7

Like any design, websites are experienced. Your goal should be to provide the best experience to the largest percentage of people who visit your site.

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Destinies and Detours

Detours can be useful for preparation, refining, and strengthening skills, perceptions and insights – all which increase our ability to support and stand up under the “weight” of our destinies. If we’re not strong enough to carry something, we will be overwhelmed by it.

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New Work: Student Science Journal

I just completed design of the 2013 New Journal of Student Research Abstracts, funded and published by California State University, Northridge. The journal is an

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Listening Is A Design Skill

Listening is related to empathy. Empathy is valuing another’s experience, and keeps the designer from creating something that is self-expressive.

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