The Ink Sniffer

I have always loved books. As an ardent reader, part of the experience I always enjoy is the way a book feels, smells and sounds.

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How Much Will It Cost?

All too often a business or organization seeks a designer to execute an untested, unrefined idea as quickly and cheaply as possible. A business that’s design-oriented will not regard design as an afterthought but as the basis for its marketing communications and brand awareness.

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Job Listings and Special Considerations

If a hiring firm wants to give special consideration to candidates from a specific school, that’s its right. But then it should carry on its notification processes within the sphere of that school’s alumni and career counseling office

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Stepping Back

It’s said that design is in the details. Yet it’s the sum total of the details that makes the design. When you’re in the middle of

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Acknowledge the Box

We talk about creativity and innovation in terms of thinking outside the box. Thinking outside the box still needs to remain within the boundaries of the

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Loving It: Seduction, Satisfaction and Graphic Culture

To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

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design
Alvalyn Lundgren

The Internship Epidemic

It is the responsibility of design professionals, teachers and school administrators to value the next generation of designers so that the profession is respected, appreciated and thrives. Unpaid internships won’t accomplish that.

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Drawing The Line Between Art and Design

Where an artist can begin with a blank canvas and pursue a serendipitous route to an end result, a designer begins with a set of criterion and remains within set boundaries from concept through completion.

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Creating Lovability

How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re

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Design As Your Ambassador

Graphic design represents ideas and values. A design is not in itself the idea, but the expression of it. Design points to something greater than

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How Do You Define Design?

Toward the end of my design fundamentals course I generally ask my students how they, having gone through the process of learning design principles and

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True Lies

Those who track and analyze cultural trends generally agree that our culture has become design-driven. It’s no longer based on business or technology but on

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Aesthetics: In Support of Style

Aesthetics and style are not the same, despite opinions that claim otherwise. It’s popular to think that both aesthetics and style are subjective concerns, yet

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Why You Can’t Be My Client

Since I established my design studio over thirteen years ago, I have worked with clients large and small, designed for sole proprietors and for publicly-held

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