Capture Attention With Visual Hierarchy by Alvalyn Lundgren
Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

Capture Attention With Visual Hierarchy

As a designer or artist, if you understand some basic psychology and human visual perception, you can create compelling work that attracts attention, communicates clearly,

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Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

Portrait Drawing Tutorial: JT With Hat

A beginning to end video demonstration of a portrait sketch using a photograph as reference. I start by setting up the drawing, identifying the relationships

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How To Form A Daily Drawing Habit by Alvalyn Lundgren
Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

How to Form a Daily Drawing Habit

How to you get into the groove of drawing every day, especially when you have a full schedule? You know that improving anything requires practice.

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Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

How To Use Graphite Paper To Transfer Drawings

Graphite transfer is a simple, traditional method used by illustrators, designers and artists to transfer same-sized drawings from a preliminary surface to a final working

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Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

Color Mixing for Skin Tones

How to mix skin tones is one of the most common questions I’m asked by students and emerging artists. While there is no one single

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How To Draw The Head Front View by Alvalyn Lundgren
Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

How To Draw The Head — Front View

Beginning with the basic structure and proportions, here’s one approach to draw the head in a front view. You can apply these principles and steps

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three-point-perspective essentials
Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

How To Draw Three-Point Perspective

This is Part Three of my series of instructional articles about linear perspective. Three-Point perspective is used to depict objects and structures that are significantly

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Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

How To Design A Drawing

An Eye Level reader wrote: What would be the forward steps to draw realistically, in correct proportions, from imagination? Especially imaginary (though “realistic”) human figures

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Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

Portrait Sketch Tutorial: Bonita at 102

Older people provide a varied facial landscape to draw. In many ways, it’s easier to describe the external contours when there are more landmarks.  But

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How to draw a hand A sketchbook session with Alvalyn Lundgren
Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

How To Draw A Hand

In this Sketchbook Session I demonstrate my approach to drawing a hand. I start by sketching the general structure and overall shape, and pay attention

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Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

Using Visual Planes in Design and Art

Planes are probably one of the least known formal elements of design outside of the classroom, but understanding what they are and how they’re used is

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This Is A Pencil — Choosing and Using Your Drawing Pencils by Alvalyn Lundgren
Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

This Is A Pencil

https://youtu.be/0MowEmVwHRI Pencils are so common that we use them without thinking much about them. When it comes to drawing, we become much more aware of the pencil

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color zones in portraiture
Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

Using Color Zones In Portraits

A color zone is an area where one color influences all colors in that area. This is known as color dominance, and it occurs constantly. It

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Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

Light and Shadow in Skin Tones

In this tutorial I begin with some color theory about skin tones and how we perceive light and shadow. Then I move into how to

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Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

Decoding Hexadecimal Color Notation

My color theory students have asked me to explain hexadecimal color notation. Their most often-asked question is “What is it?” I will break it down for

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How to Draw Hands Using basic Shapes
Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

How to Draw Hands Using Basic Shapes

[themeone_drop_cap letter=”I” color=”accent-color1″ /]n addition to the face, a person’s hands are the most expressive part of the human anatomy. Movements, positions and gestures help us to

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How To Create A Color Scheme
Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

How to Create a Color Scheme

With all the options we have available to us for selecting colors, how to create the right color scheme for a situation is still a

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gesture-contour-drawing
Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

Gesture and Contour in Drawing

What is the difference between gesture and contour? In drawing, there are essentially 2 ways we use line: as gesture, and as contour. Gesture line

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Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

2 Ways To Mix Color

There are two ways in which we mix color: Additively, using direct light from an original source, and Subtractively, using light reflected from substances and surfaces.

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7 Tips for Qualifying a Printer

How do you choose a printer? Your choice will depend on the design project itself, but wouldn’t it be great to have several pre-qualified, dependable printers

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From My Sketchbook: Lucien Bernhard

Lucien Bernhard was an illustrator, type designer and painter in the early 20th Century  and was known for stark, hand-lettered advertising posters with minimal graphic

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Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

Seeing Red

Since color is a fundamental design element, designers should have a well-rounded knowledge of color theory that addresses color perception, psychology and symbolism in order to make intelligent design decisions.

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A Note About Typography and Typos

It can happen that a typo escapes the proof-reader’s scrutiny and lands front and center in the published design. The problem with typos is that they de-value even the best of typographic design.

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Behind The Eyes

From my sketchbook. Sitting in a restaurant near the wharf, I noticed this pensive guy a few tables over. I wondered, what’s behind the eyes?

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Sunday Sketch

One row forward and three seats over. I did this quick sketch in about 10 minutes in my sketchbook during a seminar.

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Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

8 Tips For Improving Your Drawing Skills

If you want to improve at anything, you must decide to do it. You need to make a commitment and even schedule regular time in your week or your day to pursue drawing.

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11 tips for design students from Alvalyn Lundgren, designer and educator
Eye Level – Design + Illustration Theory & Tutorials
Alvalyn Lundgren

Advice for Design Students

The computer is a tool. Use a pencil instead and you’re still a designer. Having a computer, even if it’s a Macintosh, does not make you a designer.

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Evidence

Designers should draw, I think. I know a lot of people become designers instead of artists because they can’t draw or they don’t want to,

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