design management
Alvalyn Lundgren

Designing a Successful Year

Each December I take a couple weeks off to celebrate the holidays and go through a visioning and goal-setting process in preparation for the new

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Freelance Road Trip — Business of Design
Alvalyn Lundgren

Create A Better Portfolio

Whether online or in hand, your portfolio is the primary means of landing a job or finding clients. Art school graduates have focused on developing

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Freelance Road Trip — Business of Design
Alvalyn Lundgren

How To Attract Your Ideal Clients

First of all, let’s define who your ideal clients are. An ideal client is one for whom you do the kind of work you want to do, and

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How to Design Your Day

Creative freelancers spend a lot of time designing stuff. Good design is structured, organized and unified. When you juggle multiple projects, the ability to focus

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Freelance Road Trip — Business of Design
Alvalyn Lundgren

12 Steps To A More Secure WordPress Web Site

Every independent creative professional should have a web site. Hands down, WordPress.org is the most popular self-hosted content management web site framework. Over 50% of self-hosted

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Who Hires Creative Freelancers?
Freelance Road Trip — Business of Design
Alvalyn Lundgren

Who Hires Creative Freelancers?

[themeone_drop_cap letter=”T” color=”accent-color3″ /]he current mantra for creative freelancers, and for any independent business owner, is to create or define a niche and aggressively market

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design practice
Alvalyn Lundgren

Why Freelancers Should Not Pitch

As an independent creative, you get to decide how you will attract clients and projects. One option is via Requests for Proposals (RFPs). Whether or

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business
Alvalyn Lundgren

Creating Freelance Road Trip

Filling the Gap Between School and Career So you’ve gone through school and developed a creative portfolio. You’ve tweaked it up one side down the

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I didn't get the job
client relations
Alvalyn Lundgren

I Didn’t Get the Job

When you’re in business for yourself and you are regularly seeking new clients and projects, you will come across all types of prospects in your

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business
Alvalyn Lundgren

Tactics for Better Business Networking

If you are a self-employed creative, business networking is a significant part of your marketing mix. While designers, illustrators and photographers naturally get together with other creatives for mutual support and trend

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advice
Alvalyn Lundgren

Does Formal Design Education Matter?

Aesthetic sense and talent are raw materials. They amount to nothing without discipline. Education forces you to add skill, discipline and expertise to your talent. And in order to meet project deadlines, you learn to steward your time.

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Freelance Road Trip — Business of Design
Alvalyn Lundgren

What Kind Of Freelancer Are You?

Did  you know that there is more than one way to be a freelancer? Independent creatives — freelancers — can choose a variety of working scenarios

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business
Alvalyn Lundgren

Creative Freelancer Q&A: Do Business, Not Favors!!!

Avoid awkward moments and misunderstandings about getting paid for your freelance work. Prepare written agreements for each client that outlines the type of work you will do, how much you will charge for it, and how you want to be paid. You cannot make a living by doing favors.

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Freelance Road Trip — Business of Design
Alvalyn Lundgren

Why You Need To Love Your Tools

A colleague recently switched from the PC to the Mac, from Windows and Android to OS X and iOS. There’s always a learning curve when

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client relations
Alvalyn Lundgren

How To Write An Effective Creative Brief

Creative freelancers can save time and avoid miscommunication when working with their if they use an effective creative brief in their process. Simply talking about project expectations

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business
Alvalyn Lundgren

How To Get Clients To Pay You

What do you do when you a client refuses to pay you? According to Freelancers Union nearly  50% of freelancers were stiffed by clients in the past 12

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Set goals, not resolutions by Alvalyn Lundgren
Freelance Road Trip — Business of Design
Alvalyn Lundgren

Set Goals, Not Resolutions

Have  you made resolutions for the new year? What do you want to accomplish? What do you want to change? Where do you see yourself

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Freelance Road Trip — Business of Design
Alvalyn Lundgren

10 Ups and Downs of Freelancing

[vc_row][vc_column][vc_column_text]Freelancing provides more freedom than any other type of work structure. With that freedom come the responsibilities of ownership and reputation. When we choose to

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branding
Alvalyn Lundgren

How Brands Are Built

People connect with brands the same way they connect with people. Brands cannot be developed and maintained without design. Branding is not design, but it

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Freelance Road Trip — Business of Design
Alvalyn Lundgren

8 Qualities of Successful Freelancers

Freelancing is on the rise. According to the U.S. Bureau of Labor Statistics, the freelance (contract, temp worker and freelancer — in all industries) economy has a healthy

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How To Work With Clients

10 Best Practices For Building Reputation and Relationships When you accept a client’s project, you make it your own. You’re not creating for yourself. Even so,

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Competence, Confidence and Baseball by Alvalyn Lundgren
Freelance Road Trip — Business of Design
Alvalyn Lundgren

Competence, Confidence and Baseball

One fact about playing baseball: To advance to the next base, you need to leave the one you’re on. Baseball forces you to advance to

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