Your Working FIles and Property Rights
design practice
Alvalyn Lundgren

Property Rights

Although it’s a common assumption, clients are not automatically entitled to a designer’s working files. The tools, preliminary concepts and layouts remain the property of

Read »

How To Budget For A Design Project

To answer the question, “How much will it cost?”, the question, “What do you want to accomplish?” needs to be asked first. Clients are often in the dark

Read »
business
Alvalyn Lundgren

How To Choose Good Clients

Good clients are integral to successful freelance projects and to your career overall. Beyond the project itself, a referral or recommendation from the right client can open doors

Read »

How To Manage Your Brand

In Part 1 of this article I focused on what a brand is, and the visual and conceptual components of an effective brand. Brand is

Read »

How to Avoid Spam in Your Blog Comments

One thing I really appreciate about using WordPress for my website platform is the multitude of time-saving plug-ins available. One plug-in I really appreciate is Akismet. Akismet recognizes and

Read »
branding
Alvalyn Lundgren

A Philosophy of Branding, Part 1

Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain great insight into perceptions

Read »

Designing For Non-Profits

A significant percentage of my clients are non-profit enterprises. I have had many opportunities to design campaign materials, annual reports, and graphic assets for non-profit

Read »

Good Success

The Practice and Principle of Accomplishing Something Upon learning about what I do by trade, an employed acquaintance asked with some concern, “But will you

Read »

They’ll Notice

Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the brand-building graphics and

Read »

Freedom Through Boundaries

During a downhill event at the Winter Olympics in Sochi, a contestant wiped out against the fence because she lost her footing on a turn.

Read »

Your Website’s Magnificent 7

Like any design, websites are experienced. Your goal should be to provide the best experience to the largest percentage of people who visit your site.

Read »
Navigate Detours to Reach Your Destiny by Alvalyn Lundgren
Freelance Road Trip — Business of Design
Alvalyn Lundgren

Navigate Detours To Reach Your Destiny

Detours can be useful for preparation, refining, and strengthening skills, perceptions and insights – all which increase our ability to support and stand up under the “weight” of our destinies. If we’re not strong enough to carry something, we will be overwhelmed by it.

Read »
Why you can't have the font files by Alvalyn Lundgren
design practice
Alvalyn Lundgren

Why You Can’t Have My Font Files

Business and creative culture now runs on creative rights and intellectual property. Theft, abuse and alteration of intellectual property is as rampant as ID theft,

Read »

Listening Is A Design Skill

Listening is related to empathy. Empathy is valuing another’s experience, and keeps the designer from creating something that is self-expressive.

Read »
Freelance Road Trip — Business of Design
Alvalyn Lundgren

A Bit About Ropes

It is said that when you come to the end of your rope, you should tie a knot and hang on. My response to this

Read »

Spec Work Is Gambling

Working on spec directly contradicts good business practices and does not even promise payment for work performed.

Read »

How Much Will It Cost?

All too often a business or organization seeks a designer to execute an untested, unrefined idea as quickly and cheaply as possible. A business that’s design-oriented will not regard design as an afterthought but as the basis for its marketing communications and brand awareness.

Read »

Job Listings and Special Considerations

If a hiring firm wants to give special consideration to candidates from a specific school, that’s its right. But then it should carry on its notification processes within the sphere of that school’s alumni and career counseling office

Read »
12 Rules for Freelance Success
Freelance Road Trip — Business of Design
Alvalyn Lundgren

12 Rules for Freelance Success

Setting and maintaining boundaries will help you avoid relationships and circumstances that are potentially harmful.

Read »

Loving It: Seduction, Satisfaction and Graphic Culture

To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

Read »
design
Alvalyn Lundgren

The Internship Epidemic

It is the responsibility of design professionals, teachers and school administrators to value the next generation of designers so that the profession is respected, appreciated and thrives. Unpaid internships won’t accomplish that.

Read »

Creativity and Change

Creative thinking requires us to cease from thinking as we always have. This is neither automatic nor easy because we automatically default to doing that which requires the least amount of effort.

Read »
email scams targe web designers by Alvalyn Lundgren
Freelance Road Trip — Business of Design
Alvalyn Lundgren

Email Scams Target Web Designers

Scammers are highly creative in who and how they target. No one is exempt. This design project scam targeting independent creatives has been circulating in

Read »