With the excitement and anticipation of embarking on a freelance career, we can easily get caught up in the ideas of freedom, of getting paid
One of the huge differences between a salaried worker and a freelancer is that freelancers need to always be looking for work. Freelance work consists
The commonly-given advice is: Do what you love and the money will follow. This is a great ideal, because no one wants to spend the majority
Non-descript design that lacks distinction will do nothing to add distinction and value to an organization.
Detours can be useful for preparation, refining, and strengthening skills, perceptions and insights – all which increase our ability to support and stand up under the “weight” of our destinies. If we’re not strong enough to carry something, we will be overwhelmed by it.
Misunderstandings can exist between clients and freelance designers regarding their working relationships. Questions of who owns what, what files are provided to the client, when and
The essential difference between copyright and trademark can be summed up this way: copyright protects the person while trademark protects the property.
Let’s begin with the premise that design, illustration and photography are service professions, and that being a professional means you’re in business. You’re making a
Before working with a designer, a client should prepare for that relationship. Often, businesses will request a web site or a logo – a single
All too often a business or organization seeks a designer to execute an untested, unrefined idea as quickly and cheaply as possible. A business that’s design-oriented will not regard design as an afterthought but as the basis for its marketing communications and brand awareness.
Design your time. Time is wasted when we do the wrong thing at the wrong time. It’s easier to keep your time boundaries and your well-being intact if you plan ahead.
To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy