Set goals, not resolutions by Alvalyn Lundgren
Freelance Road Trip
Alvalyn Lundgren

Set Goals, Not Resolutions

Have  you made resolutions for the new year? What do you want to accomplish? What do you want to change? Where do you see yourself

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Freelance Road Trip
Alvalyn Lundgren

10 Ups and Downs of Freelancing

[vc_row][vc_column][vc_column_text]Freelancing provides more freedom than any other type of work structure. With that freedom come the responsibilities of ownership and reputation. When we choose to

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Freelance Road Trip
Alvalyn Lundgren

8 Qualities of Successful Freelancers

Freelancing is on the rise. According to the U.S. Bureau of Labor Statistics, the freelance (contract, temp worker and freelancer — in all industries) economy has a healthy

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How To Work With Clients

10 Best Practices For Building Reputation and Relationships When you accept a client’s project, you make it your own. You’re not creating for yourself. Even so,

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Your Working Files and Property Rights by Alvalyn Lundgren
design practice
Alvalyn Lundgren

Property Rights

Although it’s a common assumption, clients are not automatically entitled to a designer’s working files. The tools, preliminary concepts and layouts remain the property of

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business
Alvalyn Lundgren

How To Choose Good Clients

Good clients are integral to successful freelance projects and to your career overall. Beyond the project itself, a referral or recommendation from the right client can open doors

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Why you can't have the font files by Alvalyn Lundgren
design practice
Alvalyn Lundgren

Why You Can’t Have My Font Files

Business and creative culture now runs on creative rights and intellectual property. Theft, abuse and alteration of intellectual property is as rampant as ID theft,

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Listening Is A Design Skill

Listening is related to empathy. Empathy is valuing another’s experience, and keeps the designer from creating something that is self-expressive.

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Freelance Road Trip
Alvalyn Lundgren

The 7 Basic Elements of Your Brand Strategy

Simply creating graphic assets and promotional materials is not enough to manage your brand. You need a strategy — a plan, method, or series of actions for obtaining a specific goal or result. Here are 7 basic elements to get started.

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