Creating Lovability

How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re

Read »

Design As Your Ambassador

Graphic design represents ideas and values. A design is not in itself the idea, but the expression of it. Design points to something greater than

Read »

Advice For Clients: A Designer’s Value

Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form.   –Paul Rand 

Read »
Freelance Road Trip — Business of Design
Alvalyn Lundgren

The 7 Basic Elements of Your Brand Strategy

Simply creating graphic assets and promotional materials is not enough to manage your brand. You need a strategy — a plan, method, or series of actions for obtaining a specific goal or result. Here are 7 basic elements to get started.

Read »

Being Remarkable

My friend, Mary, was in a community theatre production of The Mikado, and was asked to write her bio for the printed program. This being her first theatrical

Read »

Why You Can’t Be My Client

Since I established my design studio over thirteen years ago, I have worked with clients large and small, designed for sole proprietors and for publicly-held

Read »