Freelance Road Trip — Business of Design
Alvalyn Lundgren

Don’t Rely On Referral Business

It’s affirming when clients refer new business to you. Their recommendations are a testament to your expertise and experience. For a long time referrals alone

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doing good work and working for good by Alvalyn Lundgren
client relations
Alvalyn Lundgren

Doing Good Work and Working for Good

On his Dear Design Student blog on Medium, Mike Monteiro, design director at Mule Design, author and speaker, discusses designers and their ethics. He addresses

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Freelance Road Trip — Business of Design
Alvalyn Lundgren

Creating Rituals To Do Significant Work

I recently read Deep Work: Rules for Focused Success in a Distracted World, in which the author, Cal Newport, makes the case for engaging in sdeliberate, uninterrupted

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Do you need a marketing plan by Alvalyn Lundgren
Freelance Road Trip — Business of Design
Alvalyn Lundgren

Do You Need A Marketing Plan?

Q: As a freelancer, do I need a marketing plan or can I just wing it? A: Indeed, you do need a marketing plan. Marketing

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Freelance Road Trip — Business of Design
Alvalyn Lundgren

Create A Social Media Connection Strategy

When you’re in business, you use social media differently than you do personally. I was an early adopter on many social media platforms including Twitter, Facebook

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design management
Alvalyn Lundgren

Designing a Successful Year

Each December I take a couple weeks off to celebrate the holidays and go through a visioning and goal-setting process in preparation for the new

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Freelance Road Trip — Business of Design
Alvalyn Lundgren

Create A Better Portfolio

Whether online or in hand, your portfolio is the primary means of landing a job or finding clients. Art school graduates have focused on developing

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Freelance Road Trip — Business of Design
Alvalyn Lundgren

How To Attract Your Ideal Clients

First of all, let’s define who your ideal clients are. An ideal client is one for whom you do the kind of work you want to do, and

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