branding
Alvalyn Lundgren

A Philosophy of Branding, Part 1

Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain great insight into perceptions

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New Work: Student Science Journal

I just completed design of the 2013 New Journal of Student Research Abstracts, funded and published by California State University, Northridge. The journal is an

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The Ink Sniffer

I have always loved books. As an ardent reader, part of the experience I always enjoy is the way a book feels, smells and sounds.

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A Note About Typography and Typos

It can happen that a typo escapes the proof-reader’s scrutiny and lands front and center in the published design. The problem with typos is that they de-value even the best of typographic design.

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Loving It: Seduction, Satisfaction and Graphic Culture

To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

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business
Alvalyn Lundgren

The Internship Epidemic

It is the responsibility of design professionals, teachers and school administrators to value the next generation of designers so that the profession is respected, appreciated and thrives. Unpaid internships won’t accomplish that.

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Drawing The Line Between Art and Design

Where an artist can begin with a blank canvas and pursue a serendipitous route to an end result, a designer begins with a set of criterion and remains within set boundaries from concept through completion.

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Choosing Color

Pantone has released its Fashion Color Report for Spring 2011 in which the rising trend is in contrasting color schemes. Those who follow color know

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Design As Your Ambassador

Graphic design represents ideas and values. A design is not in itself the idea, but the expression of it. Design points to something greater than

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Lion of Judah

Since I practice two separate but related disciplines, I am very aware of the commonalities and differences in the process of each. For me, graphic

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David: Start to Finish

This is a start-to-finish development story of a conceptual portrait created for a series of inspirational videos. The David and Goliath account is an iconic

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