Freelance Road Trip — Business of Design
Alvalyn Lundgren

Don’t Rely On Referral Business

It’s affirming when clients refer new business to you. Their recommendations are a testament to your expertise and experience. For a long time referrals alone

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Do you need a marketing plan by Alvalyn Lundgren
Freelance Road Trip — Business of Design
Alvalyn Lundgren

Do You Need A Marketing Plan?

Q: As a freelancer, do I need a marketing plan or can I just wing it? A: Indeed, you do need a marketing plan. Marketing

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Freelance Road Trip — Business of Design
Alvalyn Lundgren

Create A Better Portfolio

Whether online or in hand, your portfolio is the primary means of landing a job or finding clients. Art school graduates have focused on developing

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Freelance Road Trip — Business of Design
Alvalyn Lundgren

How To Attract Your Ideal Clients

First of all, let’s define who your ideal clients are. An ideal client is one for whom you do the kind of work you want to do, and

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Who Hires Creative Freelancers?
Freelance Road Trip — Business of Design
Alvalyn Lundgren

Who Hires Creative Freelancers?

[themeone_drop_cap letter=”T” color=”accent-color3″ /]he current mantra for creative freelancers, and for any independent business owner, is to create or define a niche and aggressively market

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business
Alvalyn Lundgren

Tactics for Better Business Networking

If you are a self-employed creative, business networking is a significant part of your marketing mix. While designers, illustrators and photographers naturally get together with other creatives for mutual support and trend

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Freelance Road Trip — Business of Design
Alvalyn Lundgren

What Kind Of Freelancer Are You?

Did  you know that there is more than one way to be a freelancer? Independent creatives — freelancers — can choose a variety of working scenarios

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branding
Alvalyn Lundgren

A Philosophy of Branding, Part 1

Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain great insight into perceptions

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Should You Care About Aesthetics?

Are you more concerned about aesthetics or your bottom line when contracting design services? Designers – good ones – always care about how something looks. This

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They’ll Notice

Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the brand-building graphics and

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Optimizing Your Business Card

Whether you’re a business owner, executive or staff member, business cards continue to play a leading role at events, in business and in the marketplace.

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Your Website’s Magnificent 7

Like any design, websites are experienced. Your goal should be to provide the best experience to the largest percentage of people who visit your site.

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Loving It: Seduction, Satisfaction and Graphic Culture

To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

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Creating Lovability

How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re

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Design As Your Ambassador

Graphic design represents ideas and values. A design is not in itself the idea, but the expression of it. Design points to something greater than

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Being Remarkable

My friend, Mary, was in a community theatre production of The Mikado, and was asked to write her bio for the printed program. This being her first theatrical

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