If you’re an independent creative professional, you probably already have a website showcasing your amazing portfolio. Portfolios are a necessary component of any freelancer’s website,
Mark Zuckerberg wants Facebook to be a place for people to connect and engage. His post on January 11, 2018 decried the plethora of public
A long time ago in a faraway place called Pasadena, CA, I sat in a classroom and heard my instructor say, “You can’t sit around
Q: As a freelancer, is it worth having business listings like Yelp and YP? A: It depends upon what directories you choose and why you choose
Self-promotion is an ordinary and necessary aspect of doing business as an independent creative professional. Unlike social media marketing, self-promotion campaigns are targeted to contacts
Non-descript design that lacks distinction will do nothing to add distinction and value to an organization.
To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy