The European Union’s (EU) General Data Protection Regulation goes into full effect on May 25, 2018. The internet and blogdom are all abuzz about getting
If you’re an independent creative professional, you probably already have a website showcasing your amazing portfolio. Portfolios are a necessary component of any freelancer’s website,
Mark Zuckerberg wants Facebook to be a place for people to connect and engage. His post on January 11, 2018 decried the plethora of public
It’s widely acknowledged that there is a direct correlation between reading and success. But it’s not the amount you read, it’s what you read. There’s
Q: As a freelancer, do I need a marketing plan or can I just wing it? A: Indeed, you do need a marketing plan. Marketing
A long time ago in a faraway place called Pasadena, CA, I sat in a classroom and heard my instructor say, “You can’t sit around
Early in my freelance journey I joined a business networking group through my chamber of commerce for the purpose of generating leads and referrals. Networking groups
Q: As a freelancer, is it worth having business listings like Yelp and YP? A: It depends upon what directories you choose and why you choose
Whether online or in hand, your portfolio is the primary means of landing a job or finding clients. Art school graduates have focused on developing
When you’re in business (and freelancers are in business), you build reputation through social and in-person networking. According to the Oxford Dictionary, a network is a
First of all, let’s define who your ideal clients are. An ideal client is one for whom you do the kind of work you want to do, and
Self-promotion is an ordinary and necessary aspect of doing business as an independent creative professional. Unlike social media marketing, self-promotion campaigns are targeted to contacts
[themeone_drop_cap letter=”T” color=”accent-color3″ /]he current mantra for creative freelancers, and for any independent business owner, is to create or define a niche and aggressively market
This article was updated on February 8, 2017 by the author. Being always on the lookout for new client opportunities, I thought I’d give LinkedIn
We are always marketing. From the quality of our work to how we talk about ourselves, we are constantly sending messages into the public square,
If you are a self-employed creative, business networking is a significant part of your marketing mix. While designers, illustrators and photographers naturally get together with other creatives for mutual support and trend
Did you know that there is more than one way to be a freelancer? Independent creatives — freelancers — can choose a variety of working scenarios
Self promotion is the practice of telling potential clients about what you do. With it you build your brand, engage prospects and find clients. As a
Have you noticed that social medial platforms have all gone visual? Flickr, Pinterest and Instagram and Tumblr…of course. But Twitter, LinkedIn, Google Plus and Facebook have
As an independent creative, prospecting is a practical and necessary business activity that I need to give focused attention to. It requires work to keep a
Google+ is not just another Facebook, as I thought when I first began using it. After putting some serious effort into G+, I have learned there
Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain great insight into perceptions
Email is the most effective means of reaching your customer base. It’s targeted and direct, and recipients have opted in to your lists (hopefully). For
Are you more concerned about aesthetics or your bottom line when contracting design services? Designers – good ones – always care about how something looks. This