They’ll Notice

Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the brand-building graphics and

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Optimizing Your Business Card

Whether you’re a business owner, executive or staff member, business cards continue to play a leading role at events, in business and in the marketplace.

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Your Website’s Magnificent 7

Like any design, websites are experienced. Your goal should be to provide the best experience to the largest percentage of people who visit your site.

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Loving It: Seduction, Satisfaction and Graphic Culture

To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

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Creating Lovability

How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re

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Design As Your Ambassador

Graphic design represents ideas and values. A design is not in itself the idea, but the expression of it. Design points to something greater than

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Fairey and Fair Use

Shepherd Fairey, the designer of the Hope and Change iconography which helped Barack Obama become elected last November, is being taken to task for his

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Being Remarkable

My friend, Mary, was in a community theatre production of The Mikado, and was asked to write her bio for the printed program. This being her first theatrical

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What is it?

In checking in to blogdom today, I found a lot of scuttle about the just-launched brand for the London 2012 Olympic games. Although developed by

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